Reformation's Yael Aflalo On Finding a Sustainable Focus | Drive Season 2
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 25 October 2019
⏱️ 39 minutes
🧾️ Download transcript
Summary
BoF meets Reformation Founder and CEO Yael Aflalo, who created her brand in 2009 around the idea of upcycling, after years of frustration battling with inefficiencies of the fashion wholesale system.
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Transcript
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| 0:00.0 | I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the second season of Drive, delivered by D.H.L. |
| 0:08.4 | Where we hear the stories of fashion's most dynamic entrepreneurs, in their own words. |
| 0:14.2 | For the second season, we're focused on sustainable entrepreneurship. |
| 0:17.8 | And in this episode, BOF's chief correspondent in New York, Lauren Sherman, |
| 0:22.8 | sits down with Yale Aflalo, the founder of Reformation. Yale became passionate about finding a better |
| 0:29.5 | way to do business based on her previous experience in fashion. I was working on a project for |
| 0:34.5 | urban outfiders to make shoes for them. And that's when I kind of had this moment where I, you know, was confronted with this really |
| 0:41.2 | terrible horrifying pollution in China. |
| 0:45.0 | So it was like, you can't breathe. |
| 0:46.7 | It was just really bad. |
| 0:48.3 | Basically, realize that I couldn't continue doing what I was doing and I needed to do something |
| 0:52.9 | different. |
| 0:54.2 | Today, Yale rigorously categorizes every material used by her business. |
| 1:00.1 | From measuring water usage to emissions and waste produced, |
| 1:04.1 | she orientes her sustainability strategy around making the biggest impact with the lightest lift. |
| 1:11.4 | So here are Lauren Sherman and Yale Aflalo on what it really takes to create a sustainable |
| 1:17.4 | global fashion enterprise. |
| 1:20.5 | Yael, it's very nice to see you. |
| 1:23.0 | Thank you for doing this. |
| 1:24.3 | It's very nice to see you too. |
| 1:24.7 | Thank you. |
| 1:25.6 | And we're going to talk about entrepreneurship today. We're going to talk about sustainability. I think to start, |
... |
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