I am so glad you could join us. I'm your host Mo Gaudet. This podcast is nothing more than a conversation between two good friends sharing inspiring life stories and perhaps

some nuggets of wisdom along the way.

This is your invitation to slow down with us.

Welcome to slow more. Today's guest is Tim Ash. I met Tim once around two three years ago in one of those large

large events that we both spoke at.

And we really hit it off.

We spoke about every possible topic

that anyone can think of in the few hours

before I had to rush to an aeroplane as I continued my mad dash around the world at the time.

Tim is a keynote speaker, he is an author, he's a digital marketing expert and advisor.

For 19 years he was the co-founder and CEO of Site Tuners, a strategic optimization agency

for which he created over 1.2 billion dollars of

documented value for his clients. His clients included some of the biggest names in terms of helping them find a digital marketing approach and initiative

including companies like Google Expedia E, E Harmony, Facebook, American Express, Nestle Symantec, into it, and so many others.

Tim is an expert in user-centered design, persuasion, understanding consumer behavior,

neuromarketing, and a landing page testing. If you don't know what a landing page is this is the place where you

land when you click on an ad and his biggest expertise has been in terms of

optimizing that place when you land on a website so that you can stay

and actually engage with the brand and the product. None of that is what we're going to talk

about today because Tim has actually during the

pandemic finished his latest book. Before that he wrote about digital

marketing to

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