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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this December 8th.

Happy Friday, everybody.

Tis the season for holiday shopping, and if you're between

the ages of 18 and 29, there's a good chance you'll do at least some of that holiday shopping

on a social media app. A recent Shopify Gallup survey found that nearly half of respondents in that

age group say they plan to buy presents on social media. They may, for example, purchase an item through

an Instagram ad. But it's actually another social media hub that's really hoping you choose

it to make your purchases. I'm talking about, any guesses here? TikTok, yes, that addicting video

app. See, back in September, TikTok launched its own shopping feature called TikTok Shop, naturally.

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