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Equity

TechCrunch

News, Business, Entrepreneurship, Business News, Technology

4.2 • 372 Ratings

🗓️ 8 September 2021

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alex is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces. Danny, Mary Ann, and Jonathan Metrick, Chief Growth Officer at Portage Ventures, dove into growth marketing. You can listen to the full episode on the Equity Podcast feed. This conversation was spurred by the TechCrunch Experts project, where we're looking for the best growth marketers for startups. Metrick had been recommended to us in July (you can read his featured recommendation in our growth roundup) and we were eager to have the opportunity to learn from his experience. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we'll share the results with everybody. In this conversation, we cover: Influencers take on the marketing world Challenges marketers face with iOS 14 How Metrick sees trends develop geographically New capabilities with attribute in the past year What holiday advertising might look like in 2021 Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello and welcome to Equity Tech Crunch's venture Capital Focus podcast where we unpacked the numbers behind the headlines.
0:16.0	I'm Danny Criden and today we have a special episode for you.
0:19.6	Mary Ann Asavito and I interviewed Jonathan Metric, the chief growth officer at Portage Ventures,
0:24.9	on all things happening in growth this year in 2021. Growth costs are increasing,
0:29.4	performance marketers are frustrated, tire Global is dumping money on
0:32.8	S&M costs all across the industry, and it's never been harder for
0:36.2	startups to find cheap ways to get the scale they need to get that next round.
0:40.9	Today we're gonna talk about everything from out of home, performance marketing,
0:44.8	Tic-T, Tic-T's, putting urinal ads up or something like that. I don't know. There's so many different ways
0:52.0	and creative tools that people are using to grow these days and we have all that and more from the Twitter space we hosted live last night.
0:59.0	Take a listen.
1:00.0	We're going to be talking about growth marketing today. All kinds of really
1:05.4	important subjects obviously with FinTech as a focus. Jonathan you're up here
1:08.8	but you're muted because Twitter likes to annoy people that way. Jonathan are you
1:12.4	there? I am. Hello. Jonathan, are you there?
1:12.8	I am.
1:13.3	Hello Danny, how are you?
1:14.7	Good, we're getting people through this tunnel once by one.
1:17.5	And next we're gonna get Mary Ann set up here
1:19.4	in just a second.
1:20.7	But in the meantime, I going to introduce our speaker today.
1:23.0	So Jonathan metric is the chief growth officer at Portage Ventures,
	...

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