Tiesta Tea - If Resilience Had a Name it Would be Dan & Patrick

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 December 2019

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

At one point in the early days, Co-Founders, Patrick Tannous and Dan Klein, of Tiesta Tea, had no money for rent. They had a house that doubled as a place to live as well as the company headquarters. So they had no choice. They went out door-to-door to sell tea. They "HAD" to make $900 just to pay rent, let alone pay themselves. They ended up making rent, albeit a little late, but it was those types of experiences that honed their entrepreneurial skills and helped make Tiesta Tea what it is today.

In Part 1 of this feature, Patrick and Dan discuss How they made tea more approachable, How their brand is based on the health benefits of tea, The secret of tea's success: it is the first plant-based beverage, Why lots of innovative beverage brand don't last, The two primary drivers in beverages, Why they couldn't imagine starting the business without a co-founder, What were the main issues in the early days and much, much more.

Join us while Ramon Vela interviews Patrick and Dan in Part 1 of this episode and hear her share the inside story of a brand.

For more on Tiesta Tea visit: https://tiestatea.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	I think the best part about being an entrepreneur, it's not the money that you can
0:26.3	eventually have one day.
0:27.9	It's the platform you get to use when you have money coming in and you have customers
0:34.1	that pay attention to you.
0:37.2	This episode is brought to you by the great folks at Refersion.
0:41.1	Refersion manages, tracks, and grows your affiliate marketing program allowing you to stay
0:46.2	focused on building your brand.
0:47.8	With Refersion, you can recruit an infinite number of affiliates and influencers and analyze
0:53.4	data to best optimize your
0:55.7	marketing strategy.
0:57.3	As an exclusive to my listeners, Refersion will knock off 18% of the cost of your annual
1:03.4	subscription plan.
1:04.6	So head to Refursion.com forward slash CF for a 14-day free trial and experience advanced affiliate marketing made
1:14.5	simple again that's refursion.com forward slash CF for a 14 day free trial.
1:23.3	Hey everyone this is Ramon Vela and I've got another amazing episode of the story of a brand.
1:29.8	Today, we're interviewing a couple of entrepreneurs and founders from a really interesting brand.
1:35.5	The brand is called T-S-T-T, and I have with me Dan Klein, who is a co-founder of T-S-A-T, as well as Patrick Tanoos, who is also a co-founder of this brand TSTAT.
1:49.5	So welcome to the show, guys.
1:53.2	Thank you, alone.
	...

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