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The Story of a Brand

Tiesta Tea - Best Part of Entrepreneurship is Giving Back

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 10 December 2019

⏱️ 32 minutes

🧾️ Download transcript

Summary

In Part 2 of this feature, Co-Founders, Patrick Tannous and Dan Klein, of Tiesta Tea, continue sharing the "inside story" of building one of the fastest-growing Tea beverage companies. 
 
In this incredible episode, Patrick and Dan discuss The best part of being an Entrepreneur, Why starting a business can be a grind, The moment they knew it was going to be a real business, Why they couldn't live at their parents house and build Tiesta, What product would they feature if they had to make an elevator pitch, How the consumer market has shifted for beverages, The difference of Loose Leaf Tea, How they are making Tea more affordable and bringing more people into the category, and much, much more. 

Join us while Ramon Vela interviews Patrick and Dan in Part 2 of this episode and hear her share the inside story of a brand.
 
For more on Tiesta Tea visit: https://tiestatea.com/
 
Visit our advertiser: : refersion.com/cf
Visit our Sponsor: https://www.retentionscience.com
 

Transcript

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0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.5

This is The Story of a Brand with your host, Ramon Vela.

0:21.2

Yeah, I think it's just been really interesting to see the growth and not just the growth,

0:27.7

but how the landscape of consumer purchasing is shifted and how that's affected brands

0:35.0

like ours.

0:37.2

This episode is brought to you by the great folks at

0:39.9

Refersion. Refersion manages, tracks, and grows your affiliate marketing program allowing you to

0:46.0

stay focused on building your brand. With Refersion, you can recruit an infinite number of

0:51.4

affiliates and influencers and analyze data to best optimize your

0:55.7

marketing strategy.

0:57.3

As an exclusive to my listeners, Refersion will knock off 18% of the cost of your annual

1:03.4

subscription plan.

1:04.6

So head to Refursion.com forward slash CF for a 14-day free trial and experience advanced affiliate marketing made simple.

1:15.4

Again, that's reversion.com forward slash CF for a 14 day free trial.

1:24.4

But that's, you know, that's brutal.

1:27.5

I mean, all of our friends were making nice money.

1:30.7

They were coming out of school with great jobs.

1:33.7

Some of them were getting into the six figures, and you're sitting there eating ramen

1:39.7

noodles and, I mean, making peanut butter and jelly sandwiches for dinner, you know, asking when you go to the bar and anyone says you want to drink, you're the first one to run up there.

1:51.0

Because you don't want to have to be the one buying the drink because you can literally have no money.

1:55.0

And I'm thankful for all my roommates who put up with all of the, you know, not being able to buy certain things.

...

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