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The Story of a Brand

Refersion - Making Affiliate & Influencer Marketing Simple

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 11 December 2019

⏱️ 29 minutes

🧾️ Download transcript

Summary

In this special episode, we interview Alex Markov, Founder of  Refersion, the #1 tool that helps online shops track sales driven by promoters, influencers, and affiliates.
 
In Part 1 of this feature, Alex discusses a host of entrepreneurial topics such as How he got his start in marketing, Two things businesses need, Why asking your customer what they need is a great marketing strategy, What you need to do before building your app, What he did right & wrong while launching his business, Why he focuses on building his business profitably instead of raising funds, What advice he would give to entrepreneurs, What opportunities are out in the market now, Why he keeps a "Business Idea" notebook, and so much more.

Join us while Ramon Vela interviews Alex in Part 1 of this episode and hear him share the inside story of a brand.
 
For more on Refersion visit:  refersion.com/cf
 
Gorgias -  Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.3

Today, we work a lot with fashion apparel, some CDB brands.

0:28.0

So there's probably five large, of our largest, of our categories where all our customers sit.

0:35.4

Five of those are probably our largest.

0:37.4

Make a big portion of our active customers. So I think, you know, what really helped us is really to understand the persona around the people that we work with

0:47.3

and speak to their language and they're better. And, you know, again, it helps us with the communication that we've just, you know, I wish we've been better from day one.

1:00.0

Hey, you. Yeah, you.

1:04.0

You work so hard to acquire customers, but what are you doing to keep them happy?

1:10.0

Now, I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce.

1:18.6

So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce and sets up with Shopify and dozens of other apps right out of the box.

1:28.6

So not only can they help you give better, faster, and more accurate resolutions,

1:33.9

they can even help you increase revenues.

1:36.5

So visit gorgias.link forward slash story.

1:41.4

Again, that's gorgias g-or-g-g-I-S dot link, forward-slash story. And keep in mind,

1:51.3

if you sign up, you get your second month for free. When we were kids, we were promised all

1:56.7

sorts of stuff. Jet packs in the future, flying cars, unfortunately, we didn't get them,

2:01.4

but we got something much better. Print on demand. With T-launch and print-on-demand,

2:07.2

you can start your own online business with no upfront cost, unlimited variety of products,

2:12.1

and no dead stock you can't move. What makes T-launch different? Well, their production facilities all over the

2:18.0

world, their unmatched variety of products, hundreds to choose from, and their personalization

...

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