Tia Lupita Foods - It Started with a Family Recipe for Hot Sauce
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 20 October 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“Progress, not perfection” is Hector’s mantra which suggests that there will always be mistakes you can learn from. In part 2, Hector Saldivar, Founder and CEO of Tia Lupita Foods, mentions that if you have a solution to a problem, then you should go for it.
In the beginning, Hector had many challenges starting the brand, but his biggest challenge was getting his mom's blessing to use her much-sought-after recipe for hot sauce. He also found difficulty in finding the right co-packer for products.
He also discusses their other line of products, such as tortilla chips. As he mentions in the interview, you must keep on evolving, pivoting, and learning. Sustainability and helping to reduce carbon footprint is a big deal to the brand. According to him, they want to continue innovating in various ways, such as using “upcycling” to help consumers and the planet.
He talks about:
* Biggest challenges
* Lessons learned
* Their products
* Tortilla chips
* What's next
Join Ramon Vela and Hector Saldivar as they break down the inside story on The Story of a Brand.
For more on Tia Lupita Foods, visit: https://tialupitafoods.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.1 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.9 | And he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.3 | You start seeing all this movement about plant-based, sustainability, superfood. |
| 0:29.9 | I mean, that's that's cactus. |
| 0:32.9 | That's Nopales. |
| 0:34.1 | The Nopales is the, it's a super, it has the same superfood nutrients as kale, Moringa, goji berries, or cow. |
| 0:43.3 | So it's high in antioxidants, it's low glycemic, high in fiber, high calcium, high in iron, |
| 0:50.3 | but it's the most sustainable plant in the world. It needs barren dry land. And so, |
| 0:57.0 | I was like, this, this has to happen now. I need to jump on this right now because, you know, |
| 1:03.9 | somebody else is going to do it. If managing your ads drives you crazy and you're all about automating your econ business, |
| 1:14.8 | then you have to give Storia a try. |
| 1:17.9 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram without you having to do anything. |
| 1:24.9 | Their powerful AI will optimize your campaigns 24-7, delivering the best |
| 1:29.9 | ads to the right customers. They're a Google and Facebook partner that supports over 400,000 |
| 1:35.7 | merchants. That's 400,000. To get started and enjoy a 33% discount for the first month, |
| 1:42.7 | simply visit storia.com forward slash story. |
| 1:47.1 | That's Storia, S-T-O-R-E-Y-A dot com forward slash story. |
| 1:53.9 | Hey, are you worried about hitting your revenue goals this month? |
| 1:57.3 | Why not make the most of your website traffic with Just Uno, the number one |
| 2:01.3 | CRO tool for thriving ecommerce sites? You can grow your email and SMS lists, show smart |
... |
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