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welcome to the cotkey ride home for Thursday, May 13th, 2021.

I'm Jackson Bird.

How Netflix's new top 10 lists actually work, some other features they're testing out,

and what their findings mean for the future of algorithmic recommendations.

Plus, how drones are helping change what we thought we knew about great white sharks.

In both good ways and not so good ways.

Here are some of the cool things from the news today.

So, Netflix, like every other platform out there, uses an algorithm to recommend content

to you based on your viewing behavior and whatever other data it has about you.

Even categories it displays like trending and popular are tailored to you individually.

It's kind of like Twitter's default for you trending display. Yes, those terms are actually trending in the location you selected,

but they're not necessarily the exact top trends. They're the top trends as curated for you.

And the same goes for Netflix. As Vulture explains it, if you've been watching a lot

of crime shows, you might see The Vanishing at the Cecil Hotel on the trending list. But if you

watch more sitcoms and comedies, you might see Schitt's Creek instead. They're both hugely popular

on Netflix right now, so they are both trending, but they're also tailored for you.

Recently, however, Netflix has been testing out actually objective recommendations with their

...