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The Best One Yet

THROWBACK 🍺 The power of 1,000 true fans, with Athletic Brewing’s CEO

The Best One Yet

Nick & Jack Studios

News, Business

4.79.5K Ratings

🗓️ 19 August 2024

⏱️ 55 minutes

🧾️ Download transcript

Summary

Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. This interview was the best one yet, so we wanted to reshare it with you here while we’re on vacation. Because Athletic founder Bill Shufelt isn’t just the “the Knight of Non-Alcohol Beer,” he’s also got a fantastic founding story…



About Us: From the creators of Robinhood Snacks Daily, The Best One Yet (TBOY) is the daily pop-biz news show making today’s top stories your business. 20 minutes on the 3 business, economics, and finance stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Yeah, Nick and Jack here coming at you from our summer vacations.

0:04.0

I'm still in France, Nick still in Italy.

0:06.0

We'll be back next Monday for our daily show on the 26th.

0:09.0

But in the meantime, Jack and I were thinking,

0:11.0

we wanted to share one of our favorite interviews we've ever done while we're away.

0:16.0

Back in 2023, we interviewed the founder of Athletic Brewing, the number one craft non-alcoholic brewery in America.

0:22.5

And since then, Athletic has been frothing more than their run wild IPA.

0:27.9

First, they acquired Ballast Points Old San Diego brewery,

0:31.3

doubling their brewing capacity.

0:33.0

Then they became the sponsor of Arsenal, the British football club.

0:36.5

Oh, and then they hit an $800 million valuation

0:40.0

to become the most valuable non-alcoholic brand. All this summer.

0:44.2

And Jack and I, we loved that interview one and a half years ago,

0:47.5

so we wanted to re-share it with you while we are on Vike.

0:50.5

Because Athletics co-founder Bill Shefeld is bigger bigger than ever right now and he's not just the night of non-alcoholic beer like we said a year and a half ago.

0:58.0

No, no, no, no, his founder's story, it is aspirational. It is inspirational and given how hard he worked it's

1:04.0

perspirational jack actually his beer is perspiring right now it's that cold so yeah

1:08.6

we hope you keep enjoying your summer we hope you're looking fantastic out there and celebrating some wins.

1:12.8

Let's play the best T-Boy-Boy

1:15.0

Hi I'm Lindsay Graham the host of Wonderies American history tellers in our

1:19.2

latest series the luxury ocean liner RMS Titanic strikes an iceberg in frigid waters,

1:24.8

leaving 2,200 passengers and crews scrambling for the lifeboats and their lives.

...

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