4.9 • 4.4K Ratings
🗓️ 20 June 2025
⏱️ 31 minutes
🧾️ Download transcript
In this throwback episode, Alex (@AlexHormozi) breaks down the five specific problems that were holding back a struggling business and how solving them led to 2X growth in just 60 days.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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0:00.0 | If you cut the lowest percentage of the team and you have utilization, like you have space, |
0:04.0 | you lose the lowest closing percentage people and you gain more closes just by shifting the |
0:10.1 | closing rate overall of the team. When you make those changes, in my experience, salespeople get |
0:15.5 | into a rhythm. Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth owning. |
0:24.6 | I'm trying to build a billion dollar thing with Acquisition.com. |
0:26.6 | I always wished Bezos, Musk, and Buffett had documented their journey, so I'm doing it for the rest of us. |
0:31.6 | Please share and enjoy. |
0:33.6 | I have 13 portfolio companies and I just doubled one of them in 60 days by solving five key |
0:39.6 | problems. And what I'm going to do is show you the data of what it was before, why it was |
0:44.8 | wrong, what we fixed, and what happened after. Enjoy. So this is the second smallest company |
0:49.0 | in our portfolio. It's started by three young founders who are all sad because they were not making the amount |
0:58.2 | of money that they wanted to make and they had these problems. |
1:01.0 | And they were riding this very bad roller coaster that they were desperately trying to get |
1:04.8 | off. |
1:05.8 | And a lot of that was because they didn't have processes in place for each of the key functions |
1:10.2 | of acquisition. They also had a lot of product problem, but I'll get processes in place for each of the key functions of acquisition. |
1:11.1 | They also had a lot of product problem, but I'll get to that later. |
1:12.9 | As an investor, when I see a problem, I really do see it as an opportunity to increase value. |
1:17.3 | And that's what I get excited about. |
1:18.8 | That's where a lot of the value gets created anyway. |
1:20.5 | So like imperfect businesses are what we deal with. |
1:23.5 | So before I show you the data, let me explain what each of these terms actually mean. |
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