Welcome back to the game. Today's episode talks about a business that I actually saw lost millions of

dollars due to one thing, which is not understanding the true constraint of their business.

And so inside, I'll talk about a huge recruiting mistake that they made because they weren't

focusing on the right constraint within their talent pipeline, which is something a lot of people

don't talk about. Then I'll outline something called the quad marketing calendar, which is actually a super old concept of mine that I don't talk about nearly enough.

And I think about, I think about way more than I talk about. So I think you'll enjoy it.

And then finally, a proper talent acquisition funnel and how it should work in parallel to a customer acquisition funnel from lead generation, lead interviews onboarding the same concept just applied to getting talent I was

sitting in my quarterly leadership meeting where everyone had flown into Vegas for two

days to talk about the next quarter and our goals for the company and I stood there

and I was listening to what they were saying and I wanted to light

my head on fire. What transpired next was a problem solving process that I want to share with you

because it unlocked $10 million to $12 million in annual revenue for us that we had not been able

to unlock for two quarters because of one simple misdiagnosed problem.

And so the purpose of this is to hopefully get you to one,

avoid making that mistake,

but to be able to use this framework

so that you can solve the right problems in your business.

So inside of our quarterly meeting,

for two quarters in a row,

my sales manager set the goal that they wanted to add six more outbound rooms. Two quarters in a row, my sales manager set the goal that they wanted to add six more outbound

rows. Two quarters in a row. Quarter came, quarter left. Quarter came, quarter left. This is the

third time that I'd been hearing them make this goal. And everyone was nodding their heads and writing

...