4.9 • 4.4K Ratings
🗓️ 9 June 2025
⏱️ 51 minutes
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In this Q&A episode, Alex (@AlexHormozi) answers questions from early-stage founders on everything from pricing high-ticket offers to overcoming the fear of selling, and breaks down why scaling is often a systems problem, not a talent problem.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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0:00.0 | I am a big believer in having like almost the same size recruiting team as I do sales team. |
0:06.5 | And so that was also one of the big ways that we were able to basically fill in exact teams |
0:11.3 | and leader teams within these portfolio companies. |
0:13.2 | We bring them in. |
0:14.2 | It's like there's only two winners. |
0:14.7 | Either we can pull the winners out or we can put three more winners in and now we have a full company pest control 8 million pacing 12 million this |
0:24.2 | year running really good margins yeah yes sir uh biggest constraint we have now we have a marketing |
0:29.1 | agency we're paying about 100 grand a year okay you want to pull that about all that marketing |
0:32.9 | in-house but we don't want to lose performers what would you if you're in my shoes why i just feel like |
0:38.4 | if there's a disconnect there somewhere were they performing it seems to be doing all right yeah |
0:43.2 | but i like why is that the most important thing uh i just feel like we can get a better l tv |
0:48.7 | like in this like i just don't know if we're getting a lot a lot of quality weeds |
0:52.5 | why not just start marketing and |
0:55.6 | not cancel them can do that too yeah like we do a lot of uh online social media stuff now we have |
1:01.2 | a youtube channel big kik tok yeah i'll give this as a rule of thumb in general for me i will |
1:06.6 | typically never stop flows right i'll just add flows so it it's like, okay, we've got this marketing agency. |
1:12.3 | It's like, cool, we can hire two more marketing agencies and they can all market for me. |
1:16.2 | I'll probably not make less money. |
1:18.1 | And then like, we also want to build it in house. |
1:19.9 | Cool. |
1:20.2 | We'll also build it in house. |
1:21.6 | Like more promotion almost never makes you less money provided you have a product that has gross |
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