How I Made Millions Without Being the Best - Part 1 (The Iced Coffee Hour Reshare) | Ep 901

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 5 June 2025

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this reshare episode, Alex (@AlexHormozi) sits down with the hosts of Iced Coffee Hour to talk about building multi-million dollar businesses, why most founders focus on the wrong things, and the surprising habits that make a top-tier entrepreneur. This is Part 1 of a two-part reshare.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	I think a huge amount of the delay that happens when people are starting out is the amount of time it takes for them to realize there is no easy way.
0:08.8	So they spend a huge amount of time.
0:10.1	They figure out how to do it.
0:12.6	And then they spend a really long time trying to figure out if there's an easier way.
0:15.5	And then they give up trying to find an easier way.
0:16.8	And then they just start the hard way because the hard way is the only way.
0:22.8	Alex, thank you so much for coming on the iced coffee hour. Really appreciate it.
0:26.7	Thanks so much for happening. I've been a huge fan of your Twitter lately. It has been on fire.
0:30.6	You seem to be tweeting all the time. Really insightful stuff. Recently you tweeted that it has
0:36.2	never been easier to be successful. Why do so many
0:39.8	people feel like it's not? I think it's just never been easier to be distracted. So it's like,
0:43.9	it's like the bar's never been lower, but the bar is even lower to, to not do it. And I think people
0:49.4	have never been more comfortable than they are today. And so it's like Netflix and Chilling and like
0:53.6	Uber and DoorDash and all that stuff that has just made everything like comfort. Comfort is like we're like comfort maxing right now. And so like all of these other tools like, you know, these software platforms and AI and all this stuff is like lower the bar for people to make content or start businesses or advertise or whatever they want to do, but it's just
1:11.4	like it's so hard to take a risk when you could literally just do nothing. And the way that like
1:17.5	society is now, it's like you, you're not going to go homeless and you're not going to starve.
1:23.2	So like, which I see is the most exciting part because you could just, you could take a huge shot.
1:29.1	And the worst case scenario is like, you're not going to starve and you're going to have shelter.
1:32.6	So do you think it's a blessing or a curse?
1:34.7	I would say it's a blessing.
1:36.5	I mean, at the end of the day, I think technology is always going to move things forward.
1:38.7	So that's like, it's never been easier than it is today, and 20 years ago, it was never easier than it was then up to that point. So it's like it will always get easier for people to start businesses,
	...

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