If you set too many goals and use the same resources to try and achieve them, you will likely

achieve none.

That's why the who is so important to identify and who's going to be achieving the goals and

who's going to be doing what, because you want to make sure that you're evenly distributing

resources.

How do you create an unshakable business?

I cross $100 million in net worth by the age of 28.

Now I'm growing Acquisition.com into a billion dollar portfolio.

In this podcast, I share the lessons I've learned in scaling big businesses and helping

our portfolio companies do the same.

Buckle up and let's build. What are the most common mistakes that companies

make when setting goals? Because again, why is this so important? Because if you do not get this right,

you completely improperly allocate all the resources in your entire company, which means, again, you can be

working your freaking butt off, but you're working it off on the wrong thing. And then you

point your team in the direction of the wrong thing. And then all you do is put 10 people

working on the wrong thing for an entire quarter. So people wonder, why is it hard to grow

business? Why is it taking so long? Why are those things?

The more thought and time you put into what you work on, the more successful you will be.

So the first mistake that I see in goal setting, especially with inexperienced leaders,

this is something that I made a mistake of myself, is that the goals are not personal.

So oftentimes when you look at goals,

they're not tied to individual performance or incentives. So for example, McKinsey found that 91% of businesses increased their profits when they tied goals directly to individual performance.

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