Good evening. You are listening to Three Moves Ahead, and I'm your host, Rob Zakeney.

With me tonight, we have Paradox, CEO and president, Fred Wester.

Fred, welcome to the show.

Thank you very much. It's great to be here.

We also welcome Sham Surjani, VP of Product Development and Acquisitions,

and also the prestigious Unicorn Division over Paradox.

Thank you. Hi.

I've kind of been wanting to talk to you guys for a while because it's clear that Paradox is

changing a lot.

You know, it has changed a lot in these last few years.

There's a lot of issues the company has had in the past few years and is addressing now.

And also, I was just really interested to sort of hear you guys

talk about your plans for the future when I visited a few weeks ago and talk about how the

company is changing and getting beyond just the Paradox strategy games from the development

studio that you guys are kind of known for. So, you know, this is kind of just a chance for us to talk about the business

side of strategy publishing and niche publishing, which is something that we don't actually

have a ton of insight into on the show. And it's kind of frustration, right? There's a lot of people

who speak, I think, in ignorance, and I'm probably among them, who speak in ignorance of the facts and how this side of the business really works.

And so this is kind of a chance to maybe talk to you guys and hear about what things look like

from your end and what you've discovered works over the years. So before we get into all of that, though, I kind of wanted to just ask you

both, how did you end up arriving at Paradox? Yeah, I can start. It was actually a coincidence

because Paradox used to be another company before. It was two divisions at the company. One of the

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