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The Story of a Brand

Backbone PLM - Products Made Correctly with Backbone

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 28 October 2020

⏱️ 29 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, Matthew Klein, CEO of Backbone PLM, shares more on his SaaS platform that helps brands design, develop, and collaborate their product design and creation and digitize their supply chain process in one tool. Matthew explains that Backbone also helps brands meet the demand of conscious consumers. These are consumers who demand that products use better ingredients, sustainable packaging, and supply chain, use fewer resources, and so on. By digitizing your supply chain and using a collaborative all in one place platform with your people, manufacturers across the globe, Backbone ensures your products are made correctly. 
 
In part two, Matthew discusses: How Backbone helps you understand "wastage"; The various tools of backbone - sizing, line sheet reports, utilization tools, etc.; How Backbone changes how brands deal with data; Makes creating a "tech pack" easier;  How Backbone ensures products are made correctly, Why you should build products that last; Advice for brands; Advice for entrepreneurs; What type of brands work with Backbone; and much more. 
 
Join us while Ramon Vela interviews Matthew in Part 2 of this episode and listen to him share the inside story.

For more on Backbone PLM, visit: https://backboneplm.com/

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Retention Science - RetentionScience.com/SOB

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.3

This is The Story of a Brand with your host, Ramon Vela.

0:21.0

The customer wants to be a part of making this world a better place.

0:27.7

We want to clean up our universe, so you want to clean up our earth, right?

0:32.1

And that starts with the products that we're buying, the products we're wearing, et cetera.

0:40.3

And we're seeing it, we just working with this really cool brand, cotton.

0:44.3

We're seeing it with brands like Western Rise, Parachute Home, Brook Linen.

0:50.3

I mean, the list goes on of these companies that are using sustainable products, sourcing

0:55.5

and producing their products sustainably.

0:58.1

And it's awesome for Backbone to be a part of that.

1:01.5

And the great thing is the visibility aspect of using our software is really important

1:07.0

because it helps companies understand their wastage.

1:10.2

It helps companies understand,

1:12.2

you know, if they, you know, are kind of, you know, using materials or items that they don't

1:20.2

want to be using. Well, by now everyone should be thinking about Q4. It's going to be the biggest that we've ever seen for e-commerce.

1:33.5

Well, and if you haven't put together your strategy, it's not too late. Mute 6, the agency with $4 billion in revenue for D2C brands, can make sure you're prepared for the holiday season.

1:45.1

They have a webinar coming up on October 29th about exploratory channels, and of course

1:49.7

you've been hearing a lot about TikTok and Amazon, while the experts at Mute 6 will give you the

1:55.2

tools you need to take advantage of this immense opportunity on these platforms.

2:00.7

Sign up for a free live event at mute6.com

2:04.5

for slash story of a brand and learn how to drive traffic and engage customers to see

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