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The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 8 March 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode, Gary shares insights into his venture VeeFriends, a contemporary IP and entertainment company with over 250 characters created to inspire accountability, positivity, and balance through competition and content. Gary outlines his journey from the initial idea of creating characters to provide escapism and perspective at work, to the realization that he could create his own intellectual property. He emphasizes his long-term vision for VeeFriends, aiming to impact children and parents by promoting values like empathy and accountability through his characters. The discussion also covers strategies for making VeeFriends accessible and collectible, including collaborations with brands and institutions, live shopping events, and the creation of physical and digital collectibles. The conversation touches on the importance of storytelling through mediums like comic strips and the potential of live commerce. Hope you enjoy this one!

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Transcript

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0:00.0	In the 1950s, sports was such a small reality of our society that even the most popular sport,
0:06.4	baseball, and it was huge that 90% of baseball players had to get jobs in the off season
0:12.4	because that's how little they made as
0:13.8	professional baseball players. Sports is now such a bigger part of our
0:17.8	culture. What was a niche little nerdy thing for me 40 years ago is now the
0:22.4	seven-year-olds that are growing up now when they're 20, like music,
0:26.4	like fashion, like food, like sports, will be part like of a overall genre that is an osmosis layer of our society.
0:36.3	Attention is the number one asset.
0:39.2	Thank you everybody for being with us.
0:41.1	Hope everybody's off to a nice beginning of the year.
0:45.0	Good to see you Chris. Hey Chris, us.
0:48.0	Can you tell everyone more about what V friends is and what's happening
0:52.7	with the company this year?
0:53.9	Happy to.
0:54.8	B Friends is a contemporary IP company,
0:58.5	entertainment company with over 250 characters created by Gary Vanerschuck. We hope to inspire accountability,
1:08.2	positivity, and finding the middle or balance in life and doing that through competition and
1:16.3	championing competition through games entertainment and the content that we're
1:20.7	going to create over the next foreseeable future.
1:23.0	Derry, you introduced the Friends of the World in 2021.
1:27.0	Tell us more about that character creation process and your long-term vision that Andy touched on.
1:33.3	About three years earlier before the NFT phenomenon,
	...

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