This TikTok Shop Strategy Is Making Brands Go Viral!

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 14 April 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand. ➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/ This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook. 🔍 What You'll Learn: - Why most brands are still ignoring TikTok Shop (and losing money) - How to scale content without being on camera - What the TikTok ban actually means (and why the platform’s still growing) - Real-world onboarding and setup advice that saves time and headaches Timestamps 00:00 Introduction to TikTok's Content Strategy 00:24 The Rise and Risks of TikTok Shop 02:20 Challenges Big Brands Face on TikTok 03:12 The Authenticity Factor 05:16 Opportunities for Small and Medium Businesses 08:52 Getting Started on TikTok 21:12 TikTok Shop vs. TikTok 22:48 Tips for Business Registration 26:38 Canadian Companies and TikTok Shop 28:45 TikTok Ban and Its Impact 34:51 Strategies for TikTok Shop Success 38:02 Content Creation for TikTok Shop 42:03 Conclusion and Final Thoughts ________________________________________________________ This episode is brought to you by Levanta: Amazon’s not broken—but your strategy might be. If your sales are stalling while ad costs climb, you're not alone. Top brands like HyperIce and Caraway are shifting their mix with performance-based affiliate marketing. With Levanta, you only pay when a sale happens—and you tap into over 10,000 vetted creators, publishers, and review sites driving external traffic that lifts your organic rank. They even built a free tool to show the calculated revenue lift you could see. Check it out at https://hubs.ly/Q03ghJk60 ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ________________________________________________________ Your Brand Here? – Contact [email protected] for sponsorship opportunities

Transcript

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0:00.0	You have to understand that content is key on TikTok. Social commerce is the name of the game.
0:06.0	Because TikTok is content voracious, you need to have at least 50 be posting, have product
0:12.3	posts going out, 50 to 100 pieces of content per month, minimum, minimum.
0:16.9	TikTok shop is exploding. Brands are scaling fast. Sellers are making serious money and millions of people are shopping daily.
0:24.6	But with the looming ban on TikTok, is it worth the risk?
0:28.0	Will TikTok shop survive in 2025?
0:30.8	Or are sellers about to lose everything?
0:32.9	Today, we're uncovering the truth, the biggest opportunities, and what you need to know before jumping in.
0:43.3	Our guest has been on the forefront of external marketing for Amazon sellers since 2017.
0:52.3	In 2022, she explored TikTok's potential for boosting Amazon brands.
0:58.2	And with the launch of TikTok shop in the U.S. in 2023, she quickly leveraged it and scaled it
1:06.2	so to help other brands. Her expertise is recognized by Forbes Business Insider and Inc.
1:12.6	She's a frequent expert at events like the Titan Network, BDSS, or the billion dollar
1:19.2	seller summit, trafficking conversion, and many others. Michelle Barnum-Smith. Tired of negative
1:24.9	reviews dragging down your star rating in sales? Tracefuse has your
1:29.7	back. Tracefews specializes in removing non-compliant Amazon reviews the right way. I'm talking
1:37.1	100% compliant with Amazon Terms of Service. And with over 11,000 reviews removed for 400 plus brands, they know what it
1:47.8	takes to protect your reputation and boost conversions. And here's the best part. You only pay for
1:55.5	performance. That means you only pay for reviews they successfully remove.
2:04.5	No contracts, no monthly fees, just results.
2:10.0	Plus, as a lunch with Norm listener, you get two reviews removed for free. Ready to clean up your reviews, visit tracefuse.aI.
2:14.4	That's tracefuse, T-R-A-C-E-F-U-S-E dot A-I.
	...

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