$500 to $150K/Month! - The Retention Strategy Behind MASSIVE Growth

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 25 April 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already have? 🚨 Get Levanta's Affiliate Ad Shift Calculator - HERE In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription growth, and AI-powered automation. Dan has helped hundreds of Shopify and DTC brands scale through better customer retention, smarter email flows, and real-time data-driven decisions. If you’re scaling a Shopify brand, running a subscription box, or just tired of bleeding cash on Facebook ads with no LTV — this episode will show you exactly how to build systems that retain, convert, and grow. _________________________________ This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork. 🚨 Get My Shift Calculation → HERE _________________________________ What You’ll Learn: - Why retention acquisition is for long-term growth - The truth about "Subscribe & Save" (and why it’s not a real strategy) - Dan’s “Subscribability Framework” to boost LTV and reduce churn - How to engineer offers that keep customers buying month after month - Real examples of brands going from $500/month → $150K/month - AI-powered automation using Make.com & n8n - How to build feedback loops through post-purchase flows and surveys - Critical metrics to track: churn, time to reorder, reactivation success & more Timestamps 00:00 – Why Retention Beats Acquisition 03:10 – The #1 Mistake Most eCom Brands Make 04:58 – Retention Isn’t a Loyalty Program 07:11 – What Is the Subscribability Framework? 09:45 – Why ‘Subscribe & Save’ Fails 14:02 – Personalization Over Repetition 18:54 – Automation Isn’t Hard Anymore 20:30 – AI-Generated Emails That Sound Like You 22:46 – "Show Up Like a Friend, Not a Brand" 24:17 – Who Should Not Use Subscription Models? 28:41 – BoxyCharm’s $500M Exit 33:48 – How to Collect Real Feedback from Your Customers 38:05 – The Metrics That Actually Predict Churn Hosted by: Norm Farrar, “The Beard Guy” Newsletter: https://lwn.news Join the community: Facebook Group | WhatsApp | Subreddit Hashtags:

Transcript

Click on a timestamp to play from that location

0:00.0	Like acquisition is getting all the glory, whereas retention gets the profit. Did you know most
0:05.9	brands obsess over getting new customers, but completely ignore the ones they already have? I don't
0:11.1	get it because that's where the real money is. And here's the kicker. Retention isn't just about
0:16.5	emails or loyalty points. It's about building a system that keeps customers coming back without
0:22.3	even thinking about it. In today's episode, we reveal the exact subscription strategies, AI workflows,
0:28.4	and retention flows that top e-commerce brands are using to scale smarter.
0:40.5	Our guest is a director of strategy at Socialite and the CRO coach at Merchant
0:47.0	Mastery.
0:47.9	He's helped hundreds of e-commerce stores grow substantially.
0:51.5	He specializes in subscription growth and we'll get into that in detail in a moment.
0:56.1	He created the subscribe ability framework to optimize user experience, offers retention, and
1:06.0	lifetime order value. Lately, he's been building an AI-powered workflows with make.com and 8N to help brand scale
1:15.7	smarter and more efficiently.
1:18.5	Before we get going, let's hear from a sponsor.
1:21.0	Tired of negative reviews dragging down your star rating in sales.
1:26.1	TraceFuse has your back.
1:30.1	TraceFuse specializes in removing non-compliant Amazon reviews the right way. I'm talking 100% compliant with Amazon Terms of Service.
1:38.1	And with over 11,000 reviews removed for 400 plus brands, they know what it takes to protect your reputation
1:47.0	and boost conversions. And here's the best part. You only pay for performance. That means you only pay for reviews they successfully remove. No contracts, no monthly fees, just results. Plus, as a lunch with
2:03.6	Norm listener, you get two reviews removed for free. Ready to clean up your reviews, visit
2:09.7	tracefuse.aI. That's tracefuse, T-R-A-C-E-F-U-S-E dot A-I.
2:18.7	Sit back, relax, grab a cup of coffee, enjoy the show, and let's bring on Daniel.
	...

Transcript will be available on the free plan in 10 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Norman Farrar, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Norman Farrar and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.