This One Mistake is Costing You Thousands [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 15 November 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?

This week, Director of Student Success Maryalice Goldsmith and Coach Jeremy Rochford are revealing the one mistake that is costing you thousands in your speaking business and what you need to do about it! So, what is it you might ask? The greatest mistake is when speakers are not clear on the problem they solve and how it helps their audience. Jeremy Rochford is sharing his personal story of finding success on the stage and how he discovered what his audience wanted and needed. He’s got first-hand experience and so much insight as a coach to share on the game-changing strategy that will make all the difference.

As speakers we want to inspire and impact – and we want you to do that too! But there must be clarity and intentionality in building a message that clearly solves a problem and offers direction to your listeners. Jeremy and Maryalice are bringing light to the simple truths that will impact your speaking business the most, and the opportunity you have to make an impact while building a successful business.

Here's what you’ll learn from this episode:

The vehicle vs. destination balance
Why you won’t solve all your audiences’ problems
How to help your audience take the next best step
Why you have to slow down to speed up
How to find your niche and stick to it
Why you build expertise through lived experience
Why coaching matters for the process
And so much more!

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakakerlab.com slash marketing. That's what you got to do is go to the speakerlab.com slash marketing and we'll see you there.
0:49.2	Hey, what's up, Frank? Grant Baldwin here. So glad to have you here with us for another awesome
0:52.6	episode of the speaker lab podcast. Now, one of the best parts of our student experience here at the Speaker
0:57.7	Lab is the coaching that is integrated into our programs. And our team has the experience and
1:02.3	expertise that it takes to help our students gain confidence, clarity, and follow that clear
1:06.2	path to their own speaking success. And so during our Coaches Corner podcast series, you're going to have the opportunity to hear from our director of student success, Mary Alice Goldsmith, and a member of our coaching team. So whether you are at the very beginning of your speaking journey or a well-seasoned veteran in the industry, regardless, our coaches are meeting you where you're at and equipping you to take you to the next level. So I'm going to
1:27.7	hand the mic over to them and I know that you're going to love hearing from our coaches. So let's get
1:31.5	right into it. Enjoy. Hey, everyone. I'm Mary Alice Goldsmith, director of student success here at the
1:39.8	Speaker Lab. And today I'm joined by one of our fabulous coaches, Jeremy Rochford. Hey, Jeremy. How you doing?
1:45.7	For this episode of the Coaches Corner series, we are going to deep dive into this one mistake,
1:53.1	and there's probably a little sub mistakes in there as well, that is costing you thousands in your
1:58.1	speaking business. Jeremy, how are you? I am fantastic. I've got some tea.
2:05.2	I've got some good content. I've got a fantastic person who I'm going to speak with today.
2:09.7	I'm just, I'm great. How are you? I'm awesome. I mean, I've got a green smoothie with surprise
	...

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