How to Build a Dream Team for Speaking Success with Veronica Romney

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 8 November 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

When it comes to building a successful and sustainable speaking business, so much of what really matters doesn’t happen on the stage. Veronica Romney, the Dream Team Architect, joins us for Episode 419 of The Speaker Lab Podcast to peel back the layers of scaling a business and taking it to the next level. As a fractional chief of staff for several businesses, Veronica helps take seven-figure companies to eight all while addressing their core functions and leadership.

Veronica addresses direct ROI vs. the value an individual can bring to your team and unpacks the mystery of when to bring on additional team members and how to do it effectively. She also takes a deep dive into the challenge that speakers face when it comes to the “leaky” mechanics that often exist behind the stage. She shares the options that exist for speakers to create opportunities for success, how to package the value they offer, and why it’s important to build a team that can market your zone of genius. Veronica offers endless insight, and this conversation is packed with growth-mindset strategies that will stretch your understanding of building a business.

Here's what you’ll learn from this episode:

The bakery vs. the baker
Three core functions of a business
Why marketing matters
How to develop a leadership shed list
Lag vs. lead measures
Why the absence of effectiveness creates more work
The function of a cash reserve
How to take referrals when building a team
The value of looking within to build-up talent
And so much more!

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:46.8	Hey, what's our friends? Grant Baldwin here. So glad to have here with us today for episode
0:53.9	419 of the Speaka Lab podcast.
0:56.6	Today I'm thrilled to welcome my friend Veronica Romney to this show. Now, not only is she known as the dream team architect, but she's also helping take seven-figure companies to the next level through a close look at core functions and leadership.
1:08.2	And so when it comes to building a business and building a speaking
1:11.5	business, Veronica is the one that is equipping teams with the growth mindset needed to scale for
1:15.8	success. So during our conversation today, she's going to be giving us the inside scoop on assessing
1:19.7	the value individuals bring to your team, how to fix the leaky mechanics of your business,
1:24.5	and why speakers face unique challenges and opportunities in building their own success. We're also going to talk about the three core functions of a business and why speakers face unique challenges and opportunities in building their
1:27.5	own success. We're also going to talk about the three core functions of a business, why marketing
1:32.0	is so important, how to develop a leadership shed list, and also what it looks like to intentionally
1:36.5	and successfully build a team around you. Veronica's practical advice and expertise will challenge
1:42.0	you to build something that really matters with the
1:44.4	intentionality that makes all the difference. She's got a great story to share and knows what it
	...

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