The Michael Berry Show.

Well, it's a beautiful lovely day.

It is a day of love and romance,

and we celebrate that because it's important.

Before we get to that, alas, we have some sad news.

Bill Post has passed away at 96, the inventor of the pop-dart. The pop tart.

Hmm.

How many pop tart you think you've eaten in your life or more?

Thousands?

That's it? Lightweight! My goodness alive! Have I ever had some good times?

Kellogg's biggest competitor in the early 60s post invented a process for

dehydrating food and enclosing it in foil to keep it fresh.

Originally used for dog food they were looking to expand their breakfast market and adapted the process to a new toaster prepared breakfast pastry.

Post announced its new product to the press in 64, several months before they went to market.

Calling them, you know what they were originally called?

Country squares. what they were originally called. Country Squares.

Because Post had revealed country squares before they were ready for the marketplace,

Kelloggs rushed to develop their own version. Kelloggs hired Bill Post, a former Kibler employee for the task and

created their own breakfast pastry in just four months, initially called

Fruit Scones. The name was soon changed to Pop-Tarts as a pun on the then

popular Pop Art movement. The product became so popular that Kellogg could not keep up with demand.

The first shipment of pop-tarts to stores sold out in two weeks, and Kellogg's ran advertisements

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