This LinkedIn ads tool will automatically retarget ICP visitors from your site, and How we're making the most of our Germany speech

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 28 October 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2850, Eric Siu and Neil Patel share marketing tools and strategies for enhancing client engagement, maximizing opportunities at marketing conferences, and investing in quality networking experiences to foster business growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) This LinkedIn ads tool will automatically retarget ICP visitors from your site (08:05) How we're making the most of our Germany speech (15:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Dude, which tools are kind of standing out for you right now?
0:03.0	There's one that we kind of built out that's really cool.
0:05.1	I'll tell you about it, but you go first.
0:06.6	Or you want me to go.
0:07.2	I can go first.
0:08.2	Okay, so you have a lot of traffic that hits your website, right?
0:12.4	You definitely want to use this so
0:14.5	basically we have a tool where we will enrich everyone that comes to your website and then find
0:18.8	whoever fits your ICP and will automatically create account-based marketing ads in LinkedIn that target.
0:23.6	So let's say like, oh, like Amazon visits your website, hey, you know, VP of marketing from Amazon,
0:29.2	you need to do these things over here, right?
0:30.7	And so all the creatives, there's a template for it, and it just creates these
0:33.2	account-based marketing ads at scale, as long as they fit your ICP and as long as they're like the targets, the titles that you're targeting. So that's something we created and yeah it's a
0:43.2	LinkedIn ads tool that will automatically retarket ICP visitors from your site
0:46.8	that's cool we've done something similar using LinkedIn we haven't been able to
0:51.8	make it profitable.
0:53.0	Because a problem with our ideal customer is it has to go through procurement
0:58.0	and if they usually already have an agency on file or on record,
1:02.0	so you got to get them during the right time and it needs
1:04.4	multiple layers of approval so you're spending tons of money but you're not
1:09.8	really getting a contract roadway it may work with SMB or mid-market.
1:14.5	We have someone running it right now, they target mid-market to enterprise, and so it seems to be
	...

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