This Is Why People Trust You (Or Don’t) — Backed by Real Stories
Negotiate Anything
American Negotiation Institute
4.7 • 748 Ratings
🗓️ 9 June 2025
⏱️ 28 minutes
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| 0:00.0 | Sean, thanks for joining us today. |
| 0:01.8 | Man, I'm excited to be here. |
| 0:03.0 | We are excited to have you, my friend. |
| 0:05.0 | So how would you get it started by telling us a little bit about yourself and what you do? Absolutely, man. I'm Sean Anthony. I'm just a kid from a small town where I came out in North Carolina. They figured out another way. And I found what my gift was at a very early age and how to connect the right people together. And I later went on to go to college like we all |
| 0:21.7 | think about doing, but creating a business. And that business is being Pop Pro Max, man, and excited |
| 0:26.3 | to talk to everyone today exactly about what we do and how we do it and how we've been |
| 0:30.1 | specializing in podcast tours and talent management. I love that, man. And kudos to you and your |
| 0:35.8 | success with the business that you've built, |
| 0:42.6 | not just the business, but also the burgeoning media empire with the podcast growing as well. |
| 0:48.1 | And I actually want to kind of take a minor detour before we go into this, but I want to really give you an opportunity to reveal the power of what you just said because it's easy for it to |
| 0:52.4 | go over people's head. Because a lot of times in the business world, we talk about how important it is to connect with |
| 0:57.1 | other people. Network. Your network is your net worth, et cetera, et cetera. But you had a really |
| 1:02.9 | interesting spin with the way you described it because you're not just about connecting people. |
| 1:06.5 | You're about connecting people to other people and playing that middleman in a relationship. So you |
| 1:11.4 | figured that out early. Can you tell us what the benefit of just approaching relationships that way is? |
| 1:16.7 | Oh, man, when you're approaching a relationship from the service and gratitude to others, |
| 1:21.8 | there's only gain. You know, there's only going to be gain. You're going to have people who |
| 1:25.5 | may not recognize where that |
| 1:27.5 | gang came from, right? So some people may not recognize it as a gift. Some people may not understand that, you know, have I never met this person, I would have never been able to do this. You know, half of pretty much all of us on this planet, even our moms and dads may have even been introduced to each other from another person. But I think when you're able to quantify that and turn |
| 1:44.5 | that into a value ad and able to turn into dollars in revenue, I think that's where it gets really |
| 1:50.1 | exciting. You know what? You're absolutely right. That's how I met Whitney, a friend connected us. |
| 1:55.5 | You know, so I guess, hey, look, my family is a testament to that point you just made. But you're |
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