I have now been talking about direct bookings for five years, pretty much every day of every

week of every month of every year.

I've been talking about the power of direct bookings, the benefit it has to you in your

business and host all over the world.

Even at times when I thought, well, I've been talking about this for so long, how many

more times do I have to keep talking about it?

I'm always reminded of a podcast that I listen to and the podcast is Masters of Scale by

Read Hoffman.

He was one of the people who founded LinkedIn and he tells of a story of how one day one

of his managers came in saying, listen, we've been pushing the same message to our staff

time and time again for weeks and months and years now, hasn't it sunk him?

And he said, no, you have to keep talking about it.

You have to keep promoting it.

You have to keep saying the benefits and the reasons why we are doing this.

And it always reminds me of that to keep talking about it.

And it's a message that you need to keep pushing to your guests and tell them the benefits

of booking direct.

Now, I explain it to you and I show you the tools, the tactics, the training and give

you the confidence that you can go and get your own booking.

So not only saving money, making more money, because you're not going to spend a lot

in commission costs, but you're also making sure that the booking is in your terms.

And you can have a communication.

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