Welcome to Daring Daily On Demand, your most trusted resource to help you become better

every day.

Here's your success mentor, Daring Hardy.

So this morning I'm going to tell you what the single most powerful tool is in influencing

others and what wins in moving large masses of people in your desired direction.

The answer is, are you ready?

Story.

It is not the best idea that wins.

It is not the right answer that wins.

It is always the best story that wins.

Wherever information is exchanged, whenever influence is being made, wherever there are

products and companies and careers, politics, religion, knowledge, education and culture,

you will find that the best story wins.

Now, this might drive you crazy if you think and assume that the world is swayed by facts,

reason, logic and fact-checking.

But it's not.

That's not how humans think.

Homo sapiens conquered this planet, thanks above all else to our unique ability to create

and spread fictions.

We are the only mammals that can cooperate with large numbers of strangers because only

we can invent fictional stories, spread them around and convince millions of others to

believe in these stories too.

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