This is the side hustle revolution | Nicaila Matthews Okome

TED Talks Daily

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4.1 • 11.9K Ratings

🗓️ 8 January 2020

⏱️ 4 minutes

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Summary

Past generations found a company to work for and then stayed there for decades. But today, we rarely stay in the same job (let alone on the same career path) and we don't rely on a single income stream. The tools and resources are out there for us to do our own thing, and more of us are going with the entrepreneurial spirit -- even if it's on the side of a traditional job. Podcaster and marketer Nicaila Matthews Okome helps survey the scene.

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Transcript

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0:00.0	This is a special episode of TED Talks Daily featuring podcaster and marketer Nikaela Matthews Okome.
0:07.7	It's from The Way We Work, an original video series from TED.
0:12.2	In each episode, leaders and thinkers offer practical wisdom and insight into how you can adapt and thrive at work when the rules are always changing.
0:21.7	You can find season one of the way we work on TED.com.
0:25.6	I can't think of anyone who just has one interest in life, and that's all they want to do for the rest of their life.
0:35.1	Around 15% of American workers don't have traditional full-time jobs.
0:39.3	They're half-time, part-time, contract workers, or texts.
0:43.3	The term side hustle just seems to fit with this ethos where people are putting together a few different things to make a living.
0:50.3	The word side hustle has its roots in popular African-American newspapers. In the 1920s, these
0:56.3	papers used the word hustle to refer to some kind of scam. By the 1950s, they were using side hustle
1:02.7	to refer to legitimate work, too. A side hustle is a little different than a second job.
1:07.8	A second job is about necessity. While a side hustle can certainly bring
1:11.7	in extra income, it's a little more aspirational. Side hustle captures a certain kind of scrappy
1:17.1	entrepreneurial spirit. I've interviewed more than 100 women of color on side hustle pro who started
1:22.3	successful side hustles. Naila Ellis Brown started Ella Silent Tea out of her trunk. Arsha Jones started her famous capital city co-mobo sauce with one product and a PayPal link.
1:32.3	All these women are running side hustles.
1:34.3	What exactly does this tell us?
1:36.3	First, that people are seeing opportunity within their communities.
1:40.3	The goal here isn't necessarily to be the next Coca-Cola or Google. Scale is great,
1:45.9	but there's also beauty in a successful business that's built for a specific audience. Second,
1:51.6	people are increasingly interested in being their own boss. Being your own boss takes discipline.
1:57.3	Self-made millionaires tend to have one big trait in common, hold themselves accountable,
	...

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