Welcome back to the Jasmine star show. I am thrilled and honored to have an amazing human

brilliant mind and fellow brand geek marketing lover of building out messages and people

and missions. His name is Rory Vaden. We're going to get him a little bit about how we met.

But prior to us meeting, Rory has done some pretty incredible things that I had no idea

about. So I need him. I think he's pretty epic. And then I come to find out he's kind

of like a big deal. New York Times best selling author. He is a like a hall of fame speaker.

I didn't even know that existed. Oh, it does. And he's here to like walk us through so many

of his nuggets of amazing good things. He also like no big deal had a viral TED talk. We're

going to talk about those things. But more than anything, Rory and I resonated on a deep

personal level because we love building brands. We love building and talking about what

a brand can do as a point of differentiation with a little bit of elbow grease and a lot

of strategy. Today we're going to be talking about multiplying time because I know as a business

owner, you probably feel I don't know a little bit overwhelmed. You're wearing all of the

hats trying to do all the things. And just the mere idea of talking about time makes

you want to be like, I need more of it. Can you help me get there? And the answer is yes.

We're going to talk about multiplying what you have. So you can spend a lot more strategic

time building out your brand. Welcome to the show. Rory, I'm happy you're here. Oh, I give

you big hugs. I feel that I you know this. You're like one of my favorite people ever.

And you are brilliant and so fun and clever and smart. I just I love what you're all about.

You're one of my favorite people to follow on social media. And I don't even really like

social media. But I like you. Well, there you go. Personal brand, personal brand. You

don't like the platform. You like the person. I'm here for this. I'm here for this. Now,

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