Coming up, I'm going to differentiate the difference between being an influencer on social

media and influencing people and Snapchat CEO Rally Cry Falls flat.

Now it looks like Snap is on.

Let's go.

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Boy, I'm really working the old alliteration machine today.

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I'm Ken Coleman.

Let's get to it.

The word influencer has taken on a largely different meaning than its intent because of

social media.

So now you've got people that are called social media influencers.

And it's all about their followers, their likes, their ability to hold an audience and I take

nothing from that.

I don't have any problem with them driving that.

But this is now the term we give people who have a large following for a variety of

reasons.

Could be silly things, could be fashion based things, could be opinion, whatever, whatever,

whatever.

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