Two and a half years ago, I'm like, I got to go do e-commerce because it's the greatest transfer of wealth and the history of our generation from one place to another.

It 100% is.

Hey, capitalists, it's time to crack open your favorite beverage.

I like Zivia.

This is Wednesday with Wy on Capitalism.com.

Yo, what's going on? You look great.

This is Radio Face Ryan.

That was my radio name in college.

Fun fact about me.

This is Radioface Ryan on, I don't even remember what the, what station it was. Anyway, that has

nothing to do with today's podcast. We're talking about the greatest wealth transfer in history,

which I really believe this to be the case. I am joined by two friends of mine who are very

accomplished Amazon sellers, but also have a background in, let's just call it big

business. And we have a really nice analysis of the transfer that's happening of big brands dying

and where that money is going. And guess what? It is going to small brands. I wrote my book,

12 months to $1 million on this thesis, which, by the way, is available for pre-order on Amazon right now.

Search my name and buy it. In fact, buy 10 copies. And this transfer from the big brands of

these billion-dollar brands is going to more micro-brands.

And that's really, really good news for you because it means that you can just carve out your own slice of it and get it.

You know, we had another call, another training this month inside the 1% with my buddy Alex Upperman, who carved out a small

piece of a niche and had an eight-figure exit. I also carved out a small piece of a niche

and had an eight-figure exit. And guess who's buying those brands? The really big companies

...