This Is Strategy with Seth Godin

Entrepreneurs on Fire

John Lee Dumas

Careers, Entrepreneurship, Business

4.8 • 4.1K Ratings

🗓️ 30 December 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. He writes one of the most popular daily blogs in the world and has given 5 TED talks.

Top 3 Value Bombs

1. Authenticity is dramatically overrated. Authenticity is for friends while consistency is for professionals. You should not sign up to do something that you hate. People don't want to buy the authentic you, people want to buy the consistent, professional you.

2. Strategy isn't tactics, a permanent plan or a guarantee. Strategy is a philosophy of becoming. It requires us to see the world as it is and to imagine how we want to change it, who is it for and what is it for.

3. If you are trying to reach everyone, you will fail. The key is activation not attention. You just need to reach someone.

Check out Seth's blog for videos and links - This is Strategy

Sponsors

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Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details

Transcript

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0:00.0	Boom. Shake the room. Fire Nation. JLDD here and welcome to Entrepreneurs on Fire.
0:07.4	Brought to you by the HubSpot Podcast Network, the audio destination for business professionals
0:11.9	with great shows like Systems Saved Me. Today we'll be breaking down. This is strategy.
0:18.4	To drop these value bombs, I are brought to Seth Godin into EO Fire Studios.
0:22.3	Seth is the author of 21 international bestsellers that have changed the way people think about
0:27.5	work and art. He writes one of the most popular daily blogs in the world and has given five
0:32.9	TED Talks. In today, our nation, we'll talk about this is strategy, make better plans. The 27 egg
0:40.3	dishes will also be talking about Dorothy and her crew, the thing about cheaper. What does
0:45.7	wrong mean? Everyone is elusive in Fire Nation. If this elusive sounds a little elusive,
0:51.5	then guess what? This is Seth Godin. This is how he rolls. It will all make
0:55.8	sense when we get back from thanking our sponsors. The next wave, your chief AI officer hosted by
1:03.2	Matt Wolfe and Nathan Lance, is brought to you by the HubSpot Podcast Network, the audio
1:07.5	destination for business professionals. AI technology is transforming the way we do business and the media landscape is fragmented.
1:14.2	The next wave strives to be the leading podcast on AI technology and how you can apply it to growing your business.
1:19.7	Listen to the next wave wherever you get your podcasts.
1:23.8	Over 40,000 businesses have future approved their business with NetSuite by Oracle, the number
1:29.2	one cloud ERP, bringing accounting, financial management, inventory, and HR into one platform.
1:34.7	Download the CFO's guide to AI and machine learning for free at netsuite.com slash fire.
1:42.0	Seth, say what's up to Fire Nation and share something that you believe about becoming successful
1:48.1	that a lot of people might disagree with. Hey, everybody. It's great to be here. I'm going to have a
1:52.9	two-parter. First part is authenticity is dramatically overrated. Authenticity is for friends.
1:59.8	Consistency is for professionals. Shouldn't sign up to do
	...

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