This Changes Everything

Land of the Giants

Vox Media Podcast Network

Technology, Society & Culture, Business

4.6 • 2.3K Ratings

🗓️ 22 September 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2007 Steve Jobs took the stage and introduced something that would change our lives forever -- a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator...aka, the iPhone. Now we live in a world that Apple has completely reshaped. The iPhone created entirely new industries, wiped out giant competitors, and changed the way all of us live. Here’s how Apple did it. Hosted by Peter Kafka (@pkafka) Enjoyed this episode? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts. Want to get in touch? Tweet @recode Subscribe for free. Be the first to hear next week's episode by subscribing in your favorite podcast app. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Support for this show comes from the Genesis GB70 Performance SUV.
0:05.6	Every Genesis is a reminder to try something bold to keep growing, keep hustling.
0:12.8	At Genesis, they've harnessed all that excitement of beginnings into their performance SUV,
0:19.2	the GB70.
0:20.5	It's a car built to turn heads with stunning design inside and out.
0:26.0	It's packed with intuitive technology inside, like the 14.5-inch infotainment system,
0:31.8	and fingerprint recognition plus the GB70 features all-wheel drive, which is bound to add
0:37.4	a little more acceleration to your next drive.
0:40.5	Your Genesis GB70 is waiting for you.
0:43.9	What will you begin?
0:45.6	Learn more at Genesis.com.
0:47.9	Genesis, keep beginning.
0:50.1	January 2007.
0:57.2	The world's biggest tech companies were off to a massive convention in Las Vegas to
1:00.8	shmuz and drink and show off stuff they wanted to sell.
1:04.1	But one giant company was not at the consumer electronics show.
1:08.2	Apple.
1:09.7	Apple's absence at CES wasn't unusual.
1:12.1	What was unusual was that Steve Jobs, Apple's CEO, was holding his own show at the same time
1:17.4	400 miles away.
1:19.4	He set an unspecified special event at one of the convention centers in San Francisco.
1:28.5	Walt Mossberg was the Wall Street Journalist tech reviewer and he had more influence on
	...

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