'The Apple Revolution' is here

Land of the Giants

Vox Media Podcast Network

Technology, Society & Culture, Business

4.6 • 2.3K Ratings

🗓️ 15 September 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From its beginnings as a niche personal computer company, Apple became the preeminent maker of consumer tech products, a cultural trendsetter, and the most valuable company in the world. And along the way, it changed the way we live. Hosted by Recode’s Peter Kafka. New episodes come out on Wednesdays starting September 22nd. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	It's January 2007.
0:02.4	The world's biggest tech companies are heading
0:04.2	to a massive convention in Las Vegas.
0:06.1	They're gonna shmooze and drink and show off stuff
0:08.1	they wanna sell, but there's one giant company
0:10.6	that's not at the consumer electronics show.
0:13.5	Apple, and Apple decides that while CES is going on in Vegas,
0:17.6	it's gonna throw its own event in San Francisco.
0:21.6	Apple's had a PR start inviting journalists
0:23.5	to a mysterious unveiling.
0:25.6	What's it about?
0:26.5	She said, I can't tell you, but it's big.
0:28.8	It's an important one.
0:30.3	Walt Mossberg is the most influential journalist in tech.
0:33.6	He tells Apple, nope, he's going to CES instead.
0:37.4	Then he gets another call.
0:39.1	This time it's from Steve Jobs.
0:41.0	The next thing I know I get a call from him,
0:43.6	and he says to me, while you have to be there,
0:47.0	I said, I don't have to be there.
0:48.7	There are other companies other than Apple,
0:51.4	and he said, I understand that,
	...

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