This Can Make or Break Your SEO | Ep. #1198

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 November 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO. [00:32] How customer development is related to SEO. [01:06] Constantly trying new ways to get traffic in the early days of business. [02:11] Why traffic and ranking for everything shouldn’t be your goal. [02:50] The importance of figuring out what your customers’ specific pain points are. [03:16] What happens when you focus too heavily on keywords and not the people. [03:42] Two highly recommended books on learning to understand your customer. [04:49] Examples of things you can do to promote customer development. [05:30] Realizing that customer development is an ongoing process. [06:03] Keeping in mind that search patterns change as people become more educated. [06:17] The type of companies that venture capitalists are looking for. [06:47] That’s it for today! [06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School TechCrunch SEMrush Ubersuggest The Lean Startup The Four Steps to the Epiphany ClickFlow Sicoya Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.6	And today we're going to talk about well this one thing that can make or break your
1:00.5	SEO. What is it Neil? It's customer development. So you're probably thinking
1:05.7	customer development, what does that have to do with SEO? Isn't that what people talk about
1:09.4	when they're building products and services and all this kind of stuff.
1:13.2	It actually has a lot to do with SEO.
1:15.3	Now, let me take you on a story.
	...

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