7 Practical Content Marketing Tips | Ep. #1197

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 November 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time. Tune in to hear what you need to do to boost your content in 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Practical Content Marketing Tips. [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique. [01:29] Be sure to sprout your content and make the most of the omnichannel strategy. [02:12] How to leverage the land and expand strategy to optimize existing content. [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary. [03:46] Translating and transcribing your content to increase your traffic. [04:42] Don’t forget about emails – it’s the one channel you can control! [05:18] Spend a lot of time revising old content rather than creating new material. [06:44] That’s it for today! [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School BuzzSumo Ubersuggest ClickFlow Google Search Console Upwork Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we're going to give you seven practical content marketing tips.
1:00.0	Starting with Neil because this is his title. All right so... starting with
1:04.0	Neal,
1:05.0	practical tip number one.
1:06.0	With content marketing, you don't want to regurgitate
1:10.0	the same information over and over again.
	...

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