This Blue-Collar Business Prints Money (Roofers HATE It)
Dropping Bombs
Brad Lea
4.9 • 2.3K Ratings
🗓️ 25 July 2026
⏱️ 53 minutes
🔗️ Recording | Apple Podcasts | RSS
🧾️ Download transcript
Summary
This episode was sponsored by Cardiff & Roof Shield
LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/
Today's Dropping Bombs episode delivers a blue-collar blueprint for real wealth with Kenny Robinson — a former 13-year law enforcement officer (SWAT and K9) who traded a badge for a business, built a roofing company voted Baldwin County's #1 contractor, then launched Roof Shield, a proprietary roof rejuvenation system spreading across the country.
Kenny breaks down how one injury on a roof led to a $18,000 week, why most contractors stay broke chasing one-time jobs instead of recurring revenue, and how a five-year warranty and reapplication cycle turns a single roof into a client for life.
Whether you're stuck in a job that's capped your income, sitting on a skill you haven't figured out how to scale, or just tired of starting over every time you win a customer, this episode shows what's possible when you stop chasing one-time paydays and start building something that pays you again and again.
🔗 Connect with Kenny
Instagram: https://www.instagram.com/kennyrobinson42
Website: https://roofshielddealer.com/droppingbombs
✅ Connect with Roof Shield USA
Facebook: https://www.facebook.com/RoofShieldUSA
Instagram: https://www.instagram.com/RoofShieldUSA
YouTube: https://www.youtube.com/@RoofShieldUSA
Watch the full-length video version of any Dropping Bombs episode here on YouTube.
Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.
LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
https://www.lightspeedvt.com/
Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/
This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.
Closer School: https://www.closerschool.com/cs
Transcript
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| 0:00.0 | Our first week, we sold 18,000 in revenue. |
| 0:03.0 | We made more money in the first four and a half months than we made five years prior to that. |
| 0:07.0 | So if you're listening to this and you think I could go sell somebody something, it's 80% cheaper than what they, |
| 0:13.0 | and their only other option is, and it comes with a five-year guarantee. |
| 0:16.0 | About 75%, it could be higher than that, of roofs that are being replaced across the country right now |
| 0:22.5 | today are being done so prematurely how long would it take before I was making 20 grand a month |
| 0:26.8 | so anybody watching this I don't recommend this but what it is bradley back again with another |
| 0:35.9 | episode of dropping bombs today in the studio, folks. |
| 0:38.6 | I got a real treat for you, especially if you like making money, Kenny Robinson in the house. |
| 0:43.5 | What's going on, Kenny? |
| 0:44.7 | Not much, Brad. |
| 0:45.8 | Thanks for having me. |
| 0:47.3 | It's an honor to be here. |
| 0:48.4 | I'm getting really excited to get into this. |
| 0:50.3 | Well, folks, if you guys don't know where to find him, you go to at Kenny Robinson, just like it sounds. Kenny Robinson 42. Okay. You can also go to his website and social roof shield.com or at roof shield USA. And guys, if you guys like making money, listen, here's's an opportunity it's one of those opportunity episodes |
| 1:10.9 | where i'm going to ask him about what happened to him and his story but once you hear his story you're |
| 1:15.5 | going to start realizing like shit i could be doing that and it's not rocket science you know it's it's |
| 1:20.6 | actually pretty easy so in a nutshell you were a I was. Your wife was a dispatcher. |
| 1:28.5 | You're making $22 an hour. |
| 1:31.1 | Somehow, some way you end up, you know, getting injured. |
| 1:36.6 | And next thing you know, old Jed's a millionaire. |
| 1:40.9 | Kind of. |
... |
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