This Baby Brand’s Marketing Is DISTURBING
Amala Ekpunobi
Amala Ekpunobi
4.2 • 2.7K Ratings
🗓️ 19 February 2026
⏱️ 11 minutes
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Summary
Frida Baby is a popular baby brand that’s now getting viral backlash for its insane marketing messaging that sexualizes its baby products. This is disturbing—let’s talk about it.
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Transcript
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| 0:00.0 | Okay, guys, I'm going to read you three sentences, phrases, and I want you guys to think about |
| 0:04.1 | what company could be responsible for these sentences. What products could they be selling? |
| 0:09.0 | Let's start. I get turned on easily. How about a quickie? This is the closest your husband is going |
| 0:14.2 | to get to a threesome. Can you guys figure out what type of company would be saying those type of things? |
| 0:18.9 | If you guessed, a baby product company, |
| 0:21.7 | you'd be correct. Okay, guys, we're going to talk about the free to baby controversy today. |
| 0:26.0 | Let's get into it. Yeah, you better. |
| 0:31.5 | Yeah, you better. |
| 0:34.1 | Guys, before we get into today's video, please like and subscribe. Today we're talking about a company, Frida, Free to Baby, and the controversy that they're in right now |
| 0:41.8 | because they have marketing for baby products that is sexual beyond belief. |
| 0:47.1 | When I saw these things pop up, I could not understand why a company in its right mind |
| 0:51.7 | would ever market a product made for babies in this way. |
| 0:55.3 | Now, they do this over multiple products, which is even more surprising. |
| 0:59.3 | And I'm going to show you some of the things that this company has on their packaging, |
| 1:02.3 | some of the things they've posted online, and different jokes they've made in reference to |
| 1:07.0 | their products, which should concern you when again, you realize they're selling baby products. |
| 1:12.4 | And you know, before I get into that, I should mention how popular this Frida baby company is. |
| 1:16.7 | If you aren't expecting mother, Frida baby is probably going to be on your list. It's probably |
| 1:21.3 | going to be on your baby registry for its little bits and bobs and gadgets that you can use |
| 1:25.6 | for your baby. Anything from their little |
| 1:28.5 | nose sucker to their rectal thermometer, Freedom Baby is pretty much on the list. Today, |
| 1:33.5 | Freedom Baby holds more than 70% share in its main category with products sold in over 50 |
... |
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