Think Like A Futurist: Respond, Don’t React
Hello Monday with Jessi Hempel
4.7 • 1.1K Ratings
🗓️ 16 March 2026
⏱️ 28 minutes
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| 0:00.0 | I don't believe that the future is foretold. |
| 0:02.5 | I believe, I know, that the future gets created by the decisions that we make in the present. |
| 0:08.5 | That is the definition of agency. |
| 0:10.7 | It means that with every decision, you are influencing a future that's yet to arrive. |
| 0:18.2 | From LinkedIn News, I'm Jesse Hempel, and this is Hello Monday. |
| 0:22.6 | Today we're going to talk about the future. |
| 0:24.6 | Our guest is the futurist Amy Webb, and I met her 15 years ago when I was a tech reporter at Fortune and she advised Time Inc., the company that owned Fortune. |
| 0:34.6 | Her annual tech trends report has been on my required reading list ever since. |
| 0:40.5 | She's one of the most trusted voices in business because more often than not, she is right about the trends that she calls. |
| 0:47.6 | At South by Southwest, where she gives a talk every year, she is truly a celebrity. |
| 0:52.7 | Like people line up around the block for her talk. |
| 0:55.9 | The most recent one was just this past weekend. |
| 0:58.8 | Here's Amy Webb. |
| 1:02.8 | So let's actually start with your most recent LinkedIn post |
| 1:06.5 | because I pulled it up on my way to the office today. |
| 1:08.5 | And you were, you're like, |
| 1:10.5 | it was like two weeks ago. But you are setting the stage for what many people know you for, which is your South by Southwest talk. And you were laying out a theme for 2026. And I think that theme, as I remember, it was creative destruction. It's the kind of thing that makes you shudder. |
| 1:28.7 | You're like, I don't want that to be the theme for 2020. |
| 1:30.9 | That does not. |
| 1:31.7 | That feels a little scary. |
| 1:34.9 | In laying out this term, you stepped back and you said, |
| 1:38.4 | look, this has happened before. |
... |
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