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This is our first big action sequence. So this guy attacks her. You know, we're shattering the mirror.

We're kicking this guy.

He, I 100% was like, oh, she killed him because his neck hit this table. But then we get two

more cult members coming through and saying, oh, he's out. And I just said, oh, okay, that seemed like

a weird read. And then, of course, after all this big battle, which will unpack a bit more in a moment, it's easy to come to the realization. He's out. Could mean that he's actually dead because all of these people just reanimate. Exactly. And so I had no idea about this plot point walking into this movie. And I'm really glad that I didn't. But again, I'm going back to the whole, well, I wonder if they put it in the marketing if it would have done better. But who knows? Maybe. It's so early in the film, I almost wonder, but I do think that people would complain about the trailers being way too spoilery as a result. Well, but that is the constant marketing conundrum, right? It is. I do feel like the more you give away

in your trailer, the more people will actually then go see the movie. Okay. But I feel like then the

backlash to, oh, like, everything was spoiled in the trailer is going to be so much bigger in those

types of instances. So it's like, what do you risk? You know, do you risk withholding things and

risk having a lower turnout?

Yeah. It's not always the case, right? There are exceptions to the rule, if this is even a rule that we can say exist. But yeah, I don't know. It's something that we clock pretty regularly. And like,

I read a deadline piece because over the weekend, they do updates about how the movies are

performing, which areas they do better in how the movies are performing, which areas

they do better in and what the audience demographics are and so on.

One of the things that they said when it became evident that the film was underperforming,

because this movie was expected to debut with nearly 20 million, and then they adjusted down,

adjusted down, adjusted down to then $5 million is what we've got on the Monday.

So, like, they really overestimated this.

And one of the reasons that they were tracking the downward trajectory was because there was

chatter online about people feeling like the trailer was too spoilery and people felt like the

movie had been fully given away.

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