I'm going to share with you the 10 laws of making money that took me from a broke

23 year old to a multi-millionaire and anyone can start using them today to get rich fast

even if you're broke. Welcome to the Martel method. I went from rehab at 17 to building a

$100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you

exactly how to build a life and business you don't grow to

hate. My bestselling book, Buy Back Your Time is out now. Grab a copy at buybackyourtime.com

or at any of your preferred online retailers. Law number one, sell before you build. I've seen it

a thousand times. I even had a buddy recently that made the same mistake where he had a software

idea, went into his basement, wrote a bunch of code, spent months on this software, finally launched,

nobody bought. The key is try to sell it before you build it. If you sell before you build,

your future is filled, meaning that all the hard part that you need to figure out, you start

with that. You don't wait till the end. Building something is actually not hard. The hard part is actually finding out if anybody wants to buy what you've already built. It's actually exactly how crowdfunding has been doing it forever. Kickstarter does this, Indiegogo does this. I'm actually involved in a company where they pre-sold $20 million of a physical hardware

before they ever shipped their first unit. Why is that important? It proved that there was

customers that wanted to buy the product before they ever spent any engineering time on building

it. Tesla did it too. They pre-sold the Roadster. Back in the day, it was a $100,000 deposit to say I'd buy the rest of the car

once it gets built, and they prove that people wanted to buy that roadster before they ever built one.

This can be applied to literally anything. I've seen it with consumer goods. I've seen this with

coaching. I've even seen it with a car parts company. You might have heard the shoe company,

Zappos, they're a billion dollar company got bought by Amazon. Before the founder ever bought a pair of shoes, they sold them

on the internet first to prove that people would buy shoes over the internet. And when they got their

first order, you know what they did? They ran down the street, they bought it and they shipped it.

Did they make any money? No. Did they prove that the customer was willing to buy that way without trying them on first? Yes. And that's why selling before you build is the only way to build your business. If they don't pay, then they won't pay attention anyways. It's like my book. If I just give my book away thinking people are going to read it and get value from it, they won't. It's a bad strategy. A better strategy is to make them pay anything because when they do,

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