Theresa Depasquale - CEO at Capture Social Group LLC | 10x Your Social Media Engagement

Success Story with Scott D. Clary

Success Story Media

Business, Education, How To, Self-improvement

4.6 • 326 Ratings

🗓️ 12 October 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK ➡️ About The Guest Theresa DePasquale pivoted from being the entrepreneurial powerhouse behind a series of thriving health clubs in Tampa Bay to becoming a digital trendsetter in the vast expanse of online branding. Launching her Instagram footprint in 2012, she quickly demonstrated her marketing prowess, turning multiple brand pages into significant revenue streams, most notably her personal brand @TheresaDepasquale which commands an audience of over 220k.By 2018, Theresa had founded Capture Social Group, a consulting powerhouse, which not only advises national firms and industry leaders on brand amplification but has evolved to provide end-to-end management and content solutions. Specializing in the health, wellness, and lifestyle verticals, Theresa's guiding ethos is to empower brands, making them resonate with an engaged and passionate audience. ➡️ Show Linkshttps://www.instagram.com/theresadepasquale/https://www.linkedin.com/in/theresadepasquale/ ➡️ Podcast SponsorsHubspot — https://hubspot.com/ Butcherbox - https://butcherbox.com/success (Code: success)Justin Wine - https://justinwine.com/ (Code: success)My First Million Podcast - https://www.youtube.com/@MyFirstMillionPod/DeleteMe — https://joindeleteme.com/success (Code: success) NetSuite — https://netsuite.com/scottclary/Factor — https://factormeals.com/successpod50 (Code: successpod50)HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)Munch— https://www.getmunch.com/ (Code: success)ZBiotics — https://zbiotics.com/success (Code: success) ➡️ Talking Points00:00 - Introduction02:25 - Origin Story: Meet Theresa Thepasquale06:40 - Standing Out in Social Media Marketing11:48 - Persuading Business Leaders15:00 - The Power of Personal Branding21:06 - Old vs. New Social Media23:28 - Influencers vs. Experts29:45 - Sponsor: My First Million Podcast30:18 - Cracking the TikTok Code31:27 - Instagram Insights34:00 - The Value of Authentic Content36:45 - TikTok and Data Privacy37:39 - Exploring the Metaverse39:08 - Paid Badges on Twitter and Instagram40:26 - Top Instagram Features43:56 - AI in Content Creation45:10 - Fitness-Inspired Habits54:25 - Benefits of Meditation1:00:14 - Connecting with Theresa Online1:00:42 - Defining Success with Theresa

Transcript

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0:00.0	One of the most important staples in me being able to maintain energy levels,
0:05.5	to look good, to feel good, to show up with the clear head, clear thoughts, be able to jump on
0:11.5	podcasts, jump on calls, pitch to investors, whatever it is is my diet. My diet is always
0:17.6	dialed in and it always has been and it's always been a huge part of my life. This is why I've
0:22.1	partnered up with Factor. They are one of my favorite meal delivery services. They give you
0:28.8	chef-crafted meals without any prep or cleanup. These are chef-prepared, dietitian-approved,
0:35.6	ready-to-eat meals delivered straight to your door. You save time, you eat well and you stay on track
0:41.9	and they have tons of different kinds of diets that they cater to. Protein Plus, calorie smart,
0:48.0	keto, that's usually what I do during the week. Vegan and vegetarian, chef's choice, whatever
0:52.8	it is they have dialed in incredible meals for your specific diet with food that tastes
0:58.5	phenomenal. No wasted time getting groceries, no paying incredibly high grocery delivery fees
1:05.2	for same day service. You prep ahead of time, you get high quality ingredients delivered to your
1:10.2	door every single week. If you are as busy as I am, this is an absolute staple and it is a must have
1:16.4	and if you've never tried Factor before, please give them a shot. One less thing to think about
1:21.7	without having to sacrifice. They've put together a special offer for all listeners. Go to
1:26.1	FactorMeals.com-successPod50 and use code SuccessPod50 to get 50% off. That is FactorMeals.com-successPod50
1:38.3	use the code SuccessPod50 and get 50% off. So I haven't worked with a lot of wine or liquor or
1:44.7	alcohol sponsors but I'm very happy that Justin Wines reached out. They wanted to work with me
1:48.8	and sponsor the podcast. Whether or not you're buying wine for yourself or you're looking for
1:52.9	corporate gifting or gifts for friends and family, they got you covered. They recently sent me
1:57.2	some of their wines, including the cabs of their flagship wine. I saw sleeves and their award-winning
2:01.3	justification. I cannot wait to share these with friends and family and also drink some myself.
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