There's more to social media than hitting the POST button
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 1 December 2023
⏱️ 22 minutes
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Summary
The skill set you deploy on social media is much more important than the content you provide. There are thousands of travel vloggers, chefs, and motivational speakers out there, but the key is to create good content with thoughtful consideration. In today's episode of the podcast, I chatted with Culture Code Humanity and answered some questions. Building a brand takes time; you have to be able to provide value to your audience. Part of that comes from staying on top of culture. I like to learn why certain things are "popping off." When you stay abreast of the trends, you can provide the most value to your audience. Curiosity is one of the strongest tools in today's social climate. I hope you enjoy this episode.
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| 0:00.0 | The skill set of content and social matters a lot more than if you're a travel blogger. |
| 0:05.6 | There's a million travel bloggers that don't get any views. |
| 0:08.3 | Attention is the number one asset. |
| 0:11.6 | I wanted to ask you for a lot of Americans they're moving |
| 0:15.1 | overseas and they are becoming digital nomad so I wanted to know if you didn't |
| 0:20.6 | want to become necessarily a travel blogger, |
| 0:23.8 | what's a good platform to use and what's a good strategy |
| 0:26.4 | if you're an entrepreneur and business owner but don't necessarily want to, |
| 0:30.3 | you know, do travel? |
| 0:32.0 | So you're saying you don't want to travel? No I'm going to travel but I don't want to |
| 0:36.8 | document it like that I want to educate people but I'll be in different locations so would they be more |
| 0:41.7 | interested in the different locations? |
| 0:43.3 | Are they interested in what I'm teaching? |
| 0:45.3 | Well, a bigger question is, what would you like to teach? |
| 0:50.4 | Like what are you trying to accomplish, right? Because I love that you're thinking about them which is exactly right |
| 0:55.9 | But ironically the best way in the world to be selfless is to be selfish meaning for me for example why I'm even on this stage right now and why you know me is I think the world lacks |
| 1:09.6 | perspective on how much good there is and how much opportunity there is and how much is going well. |
| 1:14.7 | We are fixated on what's not going well. |
| 1:17.5 | So I have a passion to talk about those things and I had a passion to talk about entrepreneurship and wine and lots of stuff. |
| 1:26.5 | Many of things that weren't really popular when I first started talking about them. |
| 1:31.1 | And so I can give you a lot about what the audience is going to want, but first I want to make |
| 1:35.2 | sure I understand what you want. |
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