If you don't know WHY you're posting... listen to THIS

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 30 November 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

SOC... It's something we exercise a lot at my agency, VaynerMedia. It stands for "Strategic Organic Content". So many of us have lost sight of how to capture attention, and the secret is strategy. Why are you posting what you're posting? What's the thumbnail going to be? When are you posting it? Why are you posting on one platform versus another? Being successful on social media isn't a game of holding your breath and hoping it works; it's a game of strategy. In today's episode of the GaryVee Audio Experience, I'm sharing my Metro Exhibits Fireside Chat. I give a bit of background on how I operate as an entrepreneur and businessman, and then dive into some questions the crowd had. I really hope you enjoy this one! It's always nice to give talks in New Jersey

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Transcript

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0:00.0	We're babies in the business industry, we're babies in content just starting to try and
0:04.0	got like $250,000 on Instagram.
0:06.0	Better than zero.
0:07.0	Better than zero.
0:08.0	Exactly. So we're starting probably, I would just ask maybe what would be some advice that you have or someone who just start off.
0:14.0	You need to start googling and you tubing and podcasting and educate yourself on something I call SOC.
0:19.1	Strategic organic content.
0:21.8	Not just posting happy fucking Wednesday
0:23.8	and hoping it works.
0:24.8	Like why are you posting?
0:26.0	I need you to understand the thumbnail,
0:28.2	the first three seconds.
0:29.3	What time you post?
0:30.4	How many words?
0:31.4	Which platform?
0:32.4	What's going on on LinkedIn carasels that's different
0:34.6	than Facebook carasels Facebook reels water broadcast channels my social
0:38.8	media strategy is not the following
0:42.4	attention is the number one asset.
0:46.0	Super excited to be here.
0:48.0	Look, any time I'm in Jersey, it always feels like home. I was born in the Soviet Union, but came to America when I was three, and first lived in Queens. But a couple years in we moved to Dover.
1:05.9	I lived there for a year.
	...

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