This episode is sponsored by Rachel Davies and her brand new book, How to Create a

Distinctive Brand and Stand Out.

If you're still struggling to stand out in the marketplace and you're still confused

about what your brand actually is, check out Rachel's brand new book.

You can find more information at the elegant brand.com.

Hi, ladies, and welcome back to the show, giving you a double dose of inspiration this week.

This is our second episode of the week, and I'm so excited to be here with you today.

So this chat was actually inspired by an experience that I had on my way to Trader Joe's

this morning.

So I got up super early, 4.30, to be exact, which is like wild.

I just feel like, I don't know what it is, but my schedule has shifted. I think I'm just more

tired. Like I'm exhausting myself a little bit more during the day with exercise and running around

and the weather's changing. So I'm on my feet more and I'm not complaining because I love to feel

tired at the end of the day naturally. So I've been going to bed like 8 o'clock, like 8.30 the past few nights. Anyway, got up 4.30 this morning, had some coffee, and I was like, you know what, I'm going to go food shopping. So 8 o'clock in the morning, I was at Trader Joe's in the door, caffeinated, ready to get all my

veggies for the week. And I got a couple of things, but what I was really there for was avocados. I was having like the most insane urge to have avocado toast this morning. I've been on a kick this week. So as my grandmother would always say, whatever your body's craving is what you should be eating. So I was like, I need avocados in my life. I need avocado toast. And I'm in Trader Joe's, and I'm looking around to find a ripe avocado that I could have this morning, and you guys know how they work, like if it's just like a little split second window that your avocado is actually going to be ripe. And I couldn't find one.

And they were all hard as rocks. And I was so pissed. And I'm like, I guess I could get guacamole, but that's not really what I want. I don't want to spread that on my toast. Like, you know, I want an actual avocado. I like to season it myself. I put a little bit of, you know, chili lime seasoning I put a little sea salt some lemon juice and I couldn't find one so I love Trader

Joe's with a bunch of other things a little bit of, you know, chili lime seasoning. I put a little sea salt, some lemon juice,

and I couldn't find one. So I love Trader Joe's with a bunch of other things, but I did not have my avocados. And I walk literally right out the door. Now, this is the Trader Joe's on 14th Street and 3rd Avenue in Manhattan. So it's super busy. It's Union Square. It's packed. I mean, their Trader Joe's is like a massive corporation, obviously, right? So people know the store. They come to the store. There are lines

out the door. And I walk outside and there is a fruit and vegetable cart directly outside of

Trader Joe's. And my first thought was, wow, they really have balls to be out here competing with

this huge corporation who's essentially selling all the same things right all the produce

all the fruits and veggies are right inside and they're gonna be cheaper in Trader Joe's

...