Theo & Harris - The Power of Storytelling

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 September 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Christian Zeron, Director at Theo & Harris, we get real about perfecting storytelling and how impactful it could really be. As a child, storytelling was ingrained into Christian Zeron’s and we could see why. Christian talks about oral tradition, narratives in entertainment, Anthony Bourdain's Part's Unknown show, and tells us how all of these elements are what makes storytelling in marketing so important. They’re detrimental to the consumer’s emotional connection to your product. Especially for a Watch that could be so heavily weighted in family history, Christian has this strategy locked down through his site, social media, and Youtube channel. Listen in as he brings us through how he does it all with late nights, networking, and hard work. Here's the rest of the story.

In part two, Christian discusses: Shaping your company through your employees; The changing world of the watch economy; Digital marketing; Perfecting your storytelling strategies; The dangers of storytelling; The retail side of Theo & Harris; Advice to young entrepreneurs; And so much more.

Join us while Ramon Vela interviews Christian in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Theo & Harris visit: https://theoandharris.com/

Visit our sponsor:

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	My best advice would be force yourself to not be repetitive,
0:28.4	force yourself to jump out of the box,
0:30.7	and even if the thing you just did was really, really great,
0:35.3	and you want to kind of ride that creative wave,
0:37.3	force yourself to go in a different direction.
0:39.5	Bringing it back to the Anthony Bourdain comparison, you know, before he passed, the last show he did,
0:44.5	I believe was parts unknown.
0:47.1	And it was on CNN.
0:49.0	And it was the first time in his life where he really had the opportunity with the budget, right,
0:54.7	and the infrastructure to pursue different kind of styles of storytelling in every episode.
1:00.9	Whether that was Roman black and white, or whether that was cartoons in Northern Spain, you
1:05.7	know, whatever it was.
1:07.8	That was amazing.
1:09.0	You have to force yourself to be uncomfortable and to just be different, right?
1:15.1	Training. It's just training yourself. That's great advice. Obviously, greater men than I have
1:20.0	given that advice before I just did, but I definitely agree with it and I think that should resonate
1:25.2	with everybody.
1:33.3	Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:35.3	And they said, hey, let me put it into what is now looked at as a commodity.
1:39.3	You know, so I really couldn't tell you why the the retail end has been doing well.
	...

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