Theo & Harris - A Thought Leader in the World of Vintage Watches

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 22 September 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Christian Zeron, Director at Theo & Harris, shares how he turned his passion for watches into a leading retail company that sells vintage Rolex, Cartier, Omega, and all brands that we’ve heard of before and that many of us know as luxury brands. He also goes into the intricacies of what it means to be a watch enthusiast. For instance yes, that Cartier watch is expensive, but why is it expensive? At Theo & Harris, you get access to beautiful vintage watches but they also educate you on the story attached to each of their watches. These watches aren’t only meant to last, but they're meant to become a part of our personal life story as consumers.

In the first part, Christian discusses Theo & Harris - what they do; Christian Zeron’s entrepreneurial journey; Building Theo & Harris; The beauty of vintage watches and why they last; The importance of creating the narrative; And so much more.

Join us while Ramon Vela interviews Christian in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Theo & Harris visit: https://theoandharris.com/

Visit our sponsor:

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	With watch it, the way that they're built, right, they're so robust, a Rolex, for example, an Omega, for example, a Paddock Philippe, or an Automar Pige, these truly, you know, robust and high-end products, they are just as reliable now in 2020 as they were when they were manufactured in 1952 or 58.
0:42.3	That's amazing, right?
0:44.3	My grandfather, you know, sure, could he give me a leather bag?
0:48.3	Could he give me a sweater of his?
0:50.3	Yes. Is it probably dry rotted or, you know, have motholes in it? You know, yes.
0:55.0	Whereas a watch really has this unbelievable ability to be resilient to wear and tear,
1:02.0	to actually be able to kind of house a lot of the stories and emotions that the owner has gathered over the last 50, 60 years.
1:11.5	It's a beautiful and very unique thing.
1:14.9	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:20.8	Today, as always, I've got an amazing founder and brand that we're going to feature on the show today.
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	...

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