IKONICK - The Story Behind the Hustle

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 September 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Mark Mastrandrea (Brazil), Co-Founder at IKONICK, comes onto the show to talk about his journey into building the brand, IKONICK. IKONICK was made between Mark and his co-founder Jeff Cole as a way to provide affordable art pieces that always inspire. Through triumphs such as overcoming his high school senior year soccer team to coming from nothing to creating a new company out in Los Angeles, Mark is here to talk about everything you could accomplish when you put your mind to it. Here's his story.

In part one, Mark discusses The Founder’s origin story; Journey to creating IKONICK; Turning your own obstacles into reasons to motivate you; Motivating yourself through in a post-COVID world; Building a company in Los Angeles; And so much more.

Join us while Ramon Vela interviews Mark in Part 1 of this episode and listen to him share the inside story of a brand.

For more on IKONICK visit: https://ikonick.com/

Visit our sponsor:

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at retention science studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is the story of a brand with your host, Ramon Vela.
0:21.4	It's with anything, man, when your back is against the wall, that's when you see your true
0:24.4	colors.
0:24.9	And I mean, when you're in, you know, when you're working in a company where it's an eat-what-you-kill
0:29.2	mentality, you make no money and it's 100% commission.
0:32.6	I mean, you have no choice but to perform.
0:34.8	So for me, I think what I always say is throughout all of my failures,
0:40.2	especially in my mid to late 20s, the one constant theme was I was always educating myself. I was
0:48.5	always learning. I was always the first one in the office, the last one in the office, the one
0:52.4	working on the weekends. It was a point where I think that my, I don't know if intellect is the right word, but my
1:00.6	experience and knowledge was so much higher than how money I was making, where it was just
1:07.5	a matter of time before it would kind of, you know, flip-flop or even
1:11.0	out. So for me, I always knew that I knew what to do. I just didn't find the right marriage
1:17.2	of the product, the brand, the partner, et cetera, et cetera.
1:25.4	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:30.9	Today, I have an amazing founder and brand that I'm going to feature.
1:35.0	However, let me first start off by saying a few things about my partner, Tenuity.
1:39.2	Now, Tenuity is the largest independent performance marketing agency across the Tripoli of Google,
1:44.2	Facebook, Amazon, and beyond.
1:46.1	They unite channel expertise with cross-rinal strategies to help clients identify, engage,
	...

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