Cocktail Sneakers - Sneaker Culture Redefined

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 September 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Susan Hassett, Founder at Cocktail Sneakers, continues sharing how Cocktail Sneakers is a company that allows women to enjoy high fashion sneakers no matter what time or what event. Susan talks about as a young girl who “loved sneakers,” they were only worn “during athletics.” As the trend of "work-casual" started to become more prevalent, men started to show up to meetings in casual sneakers while women continued to wear heels as business attire. Susan saw this opportunity as a way to create options for all types of women whether they were staying at home, going to meetings, or attending an event. No matter the occasion, Cocktail Shoes will give you the look and feel that you want without stressing over a shoe change. Here's the rest of her story.

In part 2, Susan discusses The intricacies of the design; Creating a unique way to adjust the sizes of the shoe for every woman’s foot; Reaching out to others and the importance of networking; The products - The Outside and the Professional; Writing the product narrative; Bringing it all together; And so much more.

Join us while Ramon Vela interviews Susan in Part 2 of this episode and listen to her share the inside story of a brand.

For more on Cocktail Sneakers visit: https://cocktailsneakers.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	I'm so passionate about the sneakers.
0:23.8	I get talking and I go on and on.
0:26.8	But I would say that we, you know, we covered a lot about the design and the journey.
0:36.0	But for the women especially who are out there listening and thinking about,
0:42.3	my goodness, I would, I have this idea or I'd love to try this idea.
0:47.3	I say seize the moment.
0:50.3	There's no reason not to try. In reference to this sneaker world, I feel like now, I say this to my team all the time.
1:01.0	I said, you know, now, you know, COVID has thrown a monkey wrench into all of our lives on many, many levels.
1:08.0	But in the sneaker world, I feel like, you know, this really is our time because as women,
1:15.6	and I keep going to women because it is a woman's brand, we are elevating our casual look now.
1:21.6	And more than ever, more Zoom calls, more everything that people are seeing us more casual.
1:31.1	And now is our time to elevate our look, but with the right sneakers.
1:38.7	And you can do that with cocktail sneakers.
1:46.0	Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:54.0	So I went to JFK and flew to China by myself at 57 years old or 58 years old.
2:04.2	And I talk about, you know, your heart skipping a beat for anybody out there that's
2:09.6	walked down the international area of JFK in New York.
2:15.4	It seems like that once you're in there, once you're past security
2:19.7	and you're walking, it seems like it goes forever. And I thought, oh, another moment went like,
	...

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