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The Bottom Line

The World of Sport

The Bottom Line

BBC

Personal Journals, Business, Society & Culture

4.6615 Ratings

🗓️ 25 October 2012

⏱️ 28 minutes

🧾️ Download transcript

Summary

Evan Davis meets three of the sport sector's top business brains and gets them to share their stories of reinvention and the secrets of their industry. Evans hears from the darts, snooker and boxing promoter, Barry Hearn, who is also chairman of Leyton Orient and creator of the televised fishing contest, Fishomania. Former Formula 1 boss Max Mosley gives the inside story on how his sport became a hit in the Far East. And former managing director of IMG India explains how the Indian Premier League turned cricket into a showbiz sporting sensation.

Transcript

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0:00.0

Thank you for downloading the bottom line from BBC Radio 4.

0:04.6

This week, Evan Davis is joined by three of the sporting world's top business brains,

0:09.8

including the former Formula One boss, Max Mosley, and the Darts and snooker promoter Barry Hearn.

0:16.4

Hello and welcome to the programme, and it is Sports Day on the bottom line, or at least the business thereof.

0:22.6

It's a themed programme today.

0:24.4

We'll have stories of victory against the odds of champions, their hard training and daring gambles,

0:30.0

but all on the money-making playing field rather than the sporting one.

0:34.0

And my three guests are, first off Tim Wright, former managing director of IMG in India,

0:39.6

who helped in fact set up the Indian Premier League, a 2020 cricket tournament. And you played

0:44.8

a bit of cricket yourself, Tim. I played a lot of cricket, not with any notable success, but I played

0:50.2

from a very early age until I was probably in my mid-30s.

0:54.9

Right, and then went into sports management.

0:57.3

Also with us is Max Mosley, former president of the FIA,

1:00.8

the governing body for Formula One motor racing.

1:03.4

And you also, you were a driver at one point, Max.

1:05.8

Yes, I did a lot of club racing in England,

1:08.3

and I did a couple of seasons of Formula 2 internationally. But a little bit like Tim, at a certain point it became clear that I wasn't going to get to the top. So I stopped. Okay, and my final guest, Barry Hearn, boxing, snooker, dart promoter, chairman of Leighton Orient football club. And, Barry, were you a boxing snooker or dance player of any series?

1:29.8

Well, like all the other guys, sounds like the same story, doesn't it?

1:33.2

I was absolutely useless at everything,

1:35.3

but I decided in the end to promote and own the sports rather than play them

1:39.3

because I was not exactly very successful.

1:41.4

But I've had a passion and an involvement in pretty well most of them.

...

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